Search

This article discusses the possibility that the public attitude toward any business is largely influenced by a stereotype. It indicates that language factors located by communications research probably do not apply in corporate-image studies. [ABSTRACT FROM AUTHOR]

Good international public relations can greatly aid a firm and increase its profit. This article discusses the building of an I.P.R. program, the appropriateness of such programs, and the obligations of international corporations. [ABSTRACT FROM AUTHOR]

The purpose of this paper is to highlight the importance of public relations for improving the effectiveness and reputation of the public sector while simultaneously comparing citizens' level of trust in public organisations in Bosnia and Herzegovina (B&H) and Slovenia. The results of our study in both countries indicate that as the public sector has good public relations (better communication), its effectiveness tends to increase (organisational goals are more likely to be met) and the levels of trust are higher. However, as expected, in Slovenia, the citizens' trust in the public sector is higher. Further, the implications of these results and cross-country differences are also discussed. [ABSTRACT FROM AUTHOR]

Communication and reputation are essential for the positioning of an organization, which is based on communications theory, management sociology, corporate management, and public relations. Corporate culture and visual identity are also important for any organization; they not only help develop an integrated image of the organization but also contribute to developing its successful positioning strategy. We began our research with the analysis stage, in which we elicited the practices of both the internal and external communications of the organization studied. We used such methods as communication and reputation audits with a questionnaire survey, focus groups, the semantic differential method, and the projective method. The analysis stage of the research produced results that helped us adjust the positioning strategy of the organization by taking into account its individual characteristics and the features of its target publics and its target markets. [ABSTRACT FROM AUTHOR]

This article presents the complex environment in which the Public Relations, are developed is needed noticing his practice from a systemic perspective where the organizations and publics interact and influence reciprocally, for this reason the decision making process will be ethic. With a strategy based on trust, respecting the man's nature, it is focused on the construction, maintenance and defense of the organizations with his audiences strengthening the quality of the links that those uniting; finally, generating trust is the constant in the profession. This is translated on a good reputation that in the long term is always most profitable. [ABSTRACT FROM AUTHOR]

Effects of issues in business news on corporate reputation are often assumed, but less often put to a test. To study these effects, this study combines a recent extension of agenda-setting theory—the second level of agenda setting—with issue ownership theory. A content analysis of business news is linked to a panel survey to measure corporate associations and corporate reputation. The results provide empirical evidence both for the second level of agenda setting and for issue ownership, thereby showing that theories from the field of political communication are valuable for understanding the effects of issues in business news. [ABSTRACT FROM AUTHOR]

In this paper, we develop a practice-based conceptualization of corporate communications. We review prior theoretical and empirical work on communications management and draw upon a set of case studies of European firms (Nokia, Shell, Siemens and Philips) to circumscribe and conceptualize the issues and activities that define corporate communications as an area of practice. A central contribution that emerged from our review and conceptualization is that the dimensions (structure, activities and consumption of activities, professionals, political and cultural context) of this area of practice are interrelated through two processes: strategic positioning and cultural accommodation. We discuss these two fundamental processes in corporate communications and the implications for theory, practice, and research.Corporate Reputation Review (2006) 9, 114–133. doi:10.1057/palgrave.crr.1550015 [ABSTRACT FROM AUTHOR]

Public relations in Spain are consolidating their structure, work models and body of knowledge, step by step. Yet, there is still a long way ahead for the CEOs of the institutions to acknowledge the real value of public relations. Educational orientation is the fulcrum around which the limitations of public relations in Spain revolves, and a consequence of the reality that everyone can be a public relations practitioner without having a degree from an educational institution. Thus, the term public relations is used less frequently than other denominations like corporate communication, corporate image, integral communication, etc. Nevertheless, practitioners of public relations in this country are looking for a new framework to link them with scientific methods. [ABSTRACT FROM AUTHOR]

This paper addresses the theoretical framework on corporate social reporting. Although that corporate social reporting has been analysed from different perspectives, legitimacy theory currently is the dominating perspective. Authors employing this framework suggest that social and environmental disclosures are responses to both public pressure and increased media attention resulting from major social incidents such as the Exxon Valdez oil spill and the chemical leak in Bhopal (India). More specifically, those authors argue that the increase in social disclosures represent a strategy to alter the public's perception about the legitimacy of the organisation. Therefore, we suggest using corporate communication as an overarching framework to study corporate social reporting in which "corporate image" and "corporate identity" are central. [ABSTRACT FROM AUTHOR]

This paper examines the ideas of Communication and Accountability in relation to professional discourse and the teaching of Professionals. Language does not merely express values, but embodies values, without which it could not function as a medium of communication -- Grice's Cooperative Principle. In practice communication and accountability have become separated, as have ethics and communication in the schools, and this is reflected in assumptions about science and scientific language which characterise professional discourses. The modern professions exist on a continuum between two extremes of collegiate and corporate values, with a trend toward the latter. The place on this continuum determines what stance an organisation takes in its attempts to communicate with its publics. An analysis of the assumptions which underlie the discourses of academic economics and public relations shows how the dissociation of values and communication works in practice. The implications of this are that a greater awareness of the values of language through interpretive skills and an understanding of rhetoric and informal logic would go some way to reunite communication and accountability in practice. [ABSTRACT FROM AUTHOR]

Purpose – To increase understanding of communications role in business strategy.Design/methodology/approach – Viewpoint.Findings – Pay greater attention to listening and analysis.Originality/value – Personal viewpoint. [ABSTRACT FROM AUTHOR]