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Much attention has been paid--and rightly so--to craft and imported beers lately. Craft sales grew 12 percent in 2007 and imports expanded 3.6 percent, according to Cheers parent, The Beverage [...]

With the acknowledgement that previous industry projections for unit volumes of 400-700mn units in North America by the end of this year were 'aggressive,' Gordon Bockner, president of Business Development [...]

BIC, Milford, CT, 203-783-2000, is getting ready for the 50th anniversary of its core product--the BIC Cristal ball pen, which revolutionized the writing instruments category. To celebrate, BIC is launching [...]

Budweiser is commemorating the millennium with the biggest special packaging in its 124-year history and a limited-edition magnum bottle. The packaging features a turn-of-the-century look with script type and gold [...]

NEW YORK -- For many members of the core audience for America's brewing companies, football and beer go hand in hand. It comes as little surprise, then, that two of [...]

Anheuser-Busch is launching a new 24-pack of its low-carb lager, Michelob Ultra, in Tesco Extra stores. The launch of the new pack is being supported with poster advertising outside supermarkets [...]

ANHEUSER-BUSCH, St. Louis, 314-577-2000, has introduced golf-themed cans and secondary packaging for Michelob and Michelob Light through Sept. 16. The 12 oz. cans feature embossed Michelob and Michelob Light logos [...]

Michelob Golden Draft beer from Anheuser-Busch Companies Inc. will be available in new packaging that protects the product from light. Market research found that many consumers liked clear bottles instead of brown bottles, but the brown bottles keep light from affecting the all-natural hops in the beer. The new Light-Tite packaging provides a light-controlled atmosphere, resealable flaps to protect unused bottles and a larger advertising space. Anheuser-Busch hopes to convey an upscale image with this new bottling and packaging.

Anheuser-Busch's (A-B) new beer cans are identical to their old cans, except that the new cans' lids have a 1/8-inch smaller diameter. A-B uses over 17 billion cans a year, and the new design will reduce the yearly amount of aluminum used in their production by 20 million pounds. Except for a machine-tooling change, the production process for the new cans is identical to that for the old cans.

Anheuser-Busch Companies Inc (A-B) will test market new fluted beverage cans and bottles for its Michelob Golden Draft brand of beer. The fluted metal cans have beveled edges for strength and are produced by American National Can Co. The beveled-edged glass bottles are produced by Anchor Glass Container Corp. A-B hopes the new packaging will increase brand identity and impart a sense of quality and tradition to consumers.