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The article focuses on the sponsorship of U.S.-based Mead Corp. to an art program worth 50,000 dollars a year. It cites the European Painters Today exhibition that was attended by top management of the company, in which it were there latest in a series of moves that have made the firm an active participant in the field of art. Moreover, it mentions that the exhibition will travel to New York, Chicago and Washington in 1969.

The author discusses art in industry. He shares his belief that everything deliberately produced by man is art and that the artist and the industrialist are working at similar jobs. He cites Edmund Hopper and Charles Sheeler as among the famous artists who turn to industry for their subject matter. The creative spirit of a businessman who creates a stable and high repute business is noted.

The article offers information on the decorated trucks that are used by merchants in Pakistan. The trucks are decorated with embossed metal fish and flowers, painted complex designs and reflectors. Merchants refuse to trust their goods to drivers with shabby trucks, based on the belief that truck drivers who could not afford to decorate their trucks do not drive well. Likewise, drivers of well-decorated trucks believe that their investment will hold its value, as potential buyers are more than likely to rate good decoration over the truck's good bodywork or mechanical function. The decorated trucks have become a serious Pakistani art form that supports a whole industry.

The article focuses on the strategy of two enterprising galleries in collaborating with luxury automobile dealers to boost sales in the U.S. It notes that sales of luxury cars increased by 5.5% and that teaming up with luxury automobile dealerships offers a rare chance to achieve a high-level active consumer. It mentions the Europa Gallery which hosted the Festival of Exotic Cars which presented 100 rare cars and showcased the works of artists Alfredo De la Maria and W. K. Gilbert.

The article points out the increased recognition of the value of art in the U.S., especially in the industrial sector, as of June 1928. It discusses various trends showing the increased value of art, including art training toward the practical and industrial, placing objects of artistic development in many homes, and the displaying furniture in the shop windows. It also discusses why there is a need to develop industrial design of distinguished quality and sufficient quantity in the U.S.

The article offers information on those working in the buying, selling and framing of art on how they can improve their business. Particular focus is given to artwork that is showcased in an office or business. Additional topics discussed include how to become an expert networker, how to fine-tune marketing materials and creating a weekly newsletter or blog.

Opinion. Compares the methods of creating commercials by art directors in the 1960s with those in the 1990s. Impact of technology on the changes seen; Relationship between copywriters and art directors; Details on the laying out of advertisements; Author's views on advertisements in the 1990s; Reference made to some advertisements.

The article focuses on the changing scope of material offerings with the technological advances on the commercial design industry in the U.S. The realm of materials options available to interior designers and architects has virtually exploded and technological advances have led to such breakthroughs as plant-based materials. One factor that is impacting materials is consumers' desire for objects and surfaces with a handmade and natural quality.