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Your search keyword '"Pilot Corporation of America -- Marketing"' showing total 3 results
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3 results on '"Pilot Corporation of America -- Marketing"'

1. Starting a sales force from scratch

Author

Murray, Tom

Subjects
Sales management -- Case studies, Sales managers -- Human resource management, Sales personnel -- Training, Pilot Corporation of America -- Marketing, Lotus Development Corp. -- Marketing, Mama Tish's Italian Specialties -- Marketing
Abstract

Six months after joining Pilot Pen Corp. as national sales manager in 1975, Ronald G. Shaw decided he wanted to set up his own direct sales force. The primary reason? […]

Published
1991

2. Colors spur writing instrument sales

Subjects
Pilot Corporation of America -- Marketing, Stuart Hall Company Inc. -- Marketing, Scripto Tokai Corp. -- Marketing, Pens -- Marketing, Pens -- Innovations, Business, Pharmaceuticals and cosmetics industries, Retail industry
Abstract

Colors spur writing instrument sales CDR Roundup--Rapidly changing colors and fashions along with upgraded product mixes are driving growth in the back-to-school category, growth that crosses over into the home [...]

Published
1991

3. Pilot to feature sweepstakes

Subjects
Pilot Corporation of America -- Marketing, Sweepstakes -- Planning, Pens -- Marketing, Business, Pharmaceuticals and cosmetics industries, Retail industry
Abstract

Pilot to feature sweepstakes TRUMBULL, Conn.--Pilot Pen Corp. of America will feature a $100,000 'Win in an Instant' consumer game on selected products for its B-T-S season promotion. The sweepstakes [...]

Published
1991

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