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11 results on '"PepsiCo Inc. -- Marketing -- 00306851"'

1. Pepsi joins grocers to sip market share

Author

Hoffman, Thomas

Subjects
Company analysis, Company marketing practices, Electronic commerce, PepsiCo Inc. -- Marketing -- 00306851, Electronic commerce -- Usage, Grocery industry, Soft drink industry
Abstract

To win the cola wars, Pepsico, Inc. will have to do a lot more than generate slick advertising campaigns and hip promotions. To cut in to the 8% market share […]

Published
1997

2. PepsiCo backs 'Star Wars' with cosmic promo blitz

Author

Gleason, Mark

Subjects
Soft drink industry -- Marketing, Snack foods industry -- Marketing, Motion picture industry -- Marketing, Star Wars films -- Marketing, PepsiCo Inc. -- Marketing -- 00306851
Published
1997

3. Is peace breaking out?

Author

Romeo, Peter

Subjects
PepsiCo Inc. -- Marketing -- 00306851, Restaurants -- Marketing, Soft drink industry -- Marketing, Snack foods industry -- Marketing, Business, Food and beverage industries
Abstract

PepsiCo Inc. is beginning to embrace co-branding strategies under CEO Roger Enrico. Historically, PepsiCo encouraged competition, rather than cooperation, between its chain restaurants. However, PepsiCo is now focusing on a development strategy which places PepsiCo operations in competition with their own franchises. The proliferation of co-branding agreements could have detrimental effects on marketing campaigns., IT'S IRONIC THAT a period of bone-crushing competition would foster an era of partnerships, but look at what's happening. Daka inks a deal to co-develop operations with Kmart. Planet Hollywood [...]

Published
1996

5. Fizzy wicket

Author

Karp, Jonathan

Subjects
Coca-Cola Co. (Atlanta, Georgia) -- Marketing -- 00301815, PepsiCo Inc. -- Marketing -- 00306851, Soft drink industry -- Marketing, Cricket -- Marketing, Business, Business, international
Abstract

Both Coca-Cola and PepsiCo claim victory in their marketing war at the cricket World Cup, concluded Mar 17. Coke paid $3.6 million to be the World Cup's official soft drink, and linked its red cans to the red cricket ball. Pepsi struck back creatively, distancing itself from all things official and thus staid or boring. Coke tried to control all the Cup-related venues but Pepsi gave away T-shirts and ballcaps, and featured star cricket players prominently in ads and billboards. Both sides also used dirtier tricks.

Published
1996

6. Brands enter the classroom

Author

Jones, Helen

Subjects
PepsiCo Inc. -- Marketing -- 00306851, Schools, British -- Finance, Food industry -- Marketing, Marketing -- United Kingdom, Banking, finance and accounting industries, Business, Business, international
Abstract

PepsiCo is sponsoring a project by Lasting Impressions, a marketing concern, which is giving free exercise books to United Kingdom primary schools. Teachers, Labor unions, education authorities and parents are concerned about commercialism spreading into schools. This applies especially to a scheme whereby a school will carry advertising. Some types of advertising, such as for banks and driving schools, are seen as less problematic than advertising for theme parks and retailers.

Published
1997

7. PepsiCo secures $8m Argentine soccer deal

Author

Burns, Jimmy

Subjects
PepsiCo Inc. -- Marketing -- 00306851, Soft drink industry -- Marketing, Snack foods industry -- Marketing, Sports sponsorship -- Argentina, Banking, finance and accounting industries, Business, Business, international
Published
1997

8. Pepsi to test new colors and logo in two U.S. cities

Author

Frank, Robert, Swiss photographer

Subjects
PepsiCo Inc. -- Marketing -- 00306851, Soft drink industry -- Marketing, Carbonated beverages -- Packaging, Banking, finance and accounting industries, Business, Business, international
Published
1996

10. Pepsi hopes new blue can will help sweeten its profit

Subjects
PepsiCo Inc. -- Marketing -- 00306851, Soft drink industry -- Marketing, Carbonated beverages -- Packaging, Banking, finance and accounting industries, Business, Business, international
Published
1996

11. PepsiCo to unite crisps side under single brand

Author

Tomkins, Richard

Subjects
PepsiCo Inc. -- Marketing -- 00306851, Snack foods industry -- Marketing, Banking, finance and accounting industries, Business, Business, international
Published
1995

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