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The article discusses an economic study of producing horticultural crops in high tunnels carried out by Wen-fei Uva and Mei-Luan Cheng of Cornell University in Ithaca, New York. The study suggests that such structures can be profitable, but growers' overall return is being influenced by the crops grown and marketing strategies. It involved New York producers using the tunnels who keep expenses and income from crops sold for the 2006 and 2007 growing season. It is noted that a major deciding factor in use of this tunnel is its construction cost.

Reports on the appointment of Denise Seegal as president and CEO of the Nautica division of New York City-based VF Corp. in August 2004. Career highlights; Marketing strategy of Nautica; Focus of the division on geographic expansion opportunities.

Reports on the license agreements signed by New York-based bag company Yak Pak with Music Television, Wrangler and Original Penguin in August 2004. Marketing strategies targeted by Yak Pak; Criteria of the company in selecting brand partners; Significance of the agreement.

Presents the views of several U.S. students and executives on multicultural marketing. Opinion of Leonarda Basterra, graduate student at Kellogg School of Management in Evanston, Illinois, on the reason why the multicultural market needs a separate marketing strategy; View of Nicolas Piris, strategic planner at Vidal Partnership in New York City, on the importance of having a dedicated and specialized team for multicultural marketing; Comment of Carl Kravetz, chairman and chief strategic officer at IDEAS in Los Angeles, California, on multicultural marketing departments.

Provides information on the press event organized by Ahead Software at Bouley in Tribeca, New York City. Announcement of innovative products by the company; Information on the advanced MPEG-4 solution of Nero Digital; Position of the company on the complaints about MPEG-4; Strategies used by the company for marketing its products.

The article focuses on the agenda of the fifth New York Cotton Forum to be held from July 15-16, 2004 at the New York Board of Trade headquarters on Manhattan Island in New York City. A few important issues include, the shortfall in Chinese cotton crop, a push in U.S. cotton prices to 80 cents and the marketing strategy which Brazil will adopt in exporting its surplus cotton produce. The program gives those attending the opportunity to "get in the pit" and learn how cotton prices are established on a daily basis. Afterwards, a shuttle will take those attending to the work famous Tavern on the Green restaurant in Central Park.

Reports on the significance of the marketing strategy of RED Distribution to the Los Lonely Boys' self-titled album produced under Or Records in New York. Strategy implemented by RED in distributing the music release.

Reports on the marketing strategies adopted by snack food manufacturer Wise Foods to promote its brands in New York in 2004. Target market; Selection of baseball catcher Jorge Posada for its advertising campaign; Redesign of the brand's packaging; Action taken by rival Frito-Lay in response to the repackaging of the Wise brand.

Reports on the launch of the coconut water product Vita Coco by partners Mike Kirban and Ian Liran as of April 5, 2004. Market strategy for the product; Distinction of Vita Coco from other coconut water products; Result of a product sampling held at a GNC store in New York City.

Provides information on the marketing strategy of Aerosoles for its footwear product line, the Signature Collection. Appearance of designer Luca Bizzo in three events associated with "Lucky" magazine; Description of the print advertisements to be featured in several periodicals; Placement of kiosks to support retail outlets in New York.

Reports on the opening of J.C. Penney department store at Queens Center mall in Elmhurst, New York. Focus on the men's wear section; Improvements and changes made in the store; Merchandising tactic used in the store; Anchors and tenants of the store. INSETS: Field of Creams;Dual Action.

Presents information on the marketing strategies of New York City-based Independence Community Bank in 2004. Description of print advertisements released by the company; Approach used by radio stations to promote the bank; Approximate number of branch offices located in New York and New Jersey.

Provides information on the marketing strategies of cable network Trio, the Vivendi Universal-owned network, to back its "Awards Show Mania" month in December 2003 in the U.S. Promotional campaign of the company in different movie theaters in New York; Marketing campaign in Los Angeles, California; Print advertising campaign of the company.