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Banding Together.

Authors :
Zinoman, Jason
Source :
New York Times. 1/2/2004, Vol. 153 Issue 52716, pE2-E2. 1/9p.
Publication Year :
2004

Abstract

Looks into the marketing move made by the five-theater complex Theater Row for theatrical shows produced in its spaces in New York. Terms of the deal; Reason behind the plan of the theater complex; Features of the complex; Productions which would be shown on the theater.

Subjects

Subjects :
*THEATERS
*MARKETING strategy
*CONTRACTS

Details

Language :
English
ISSN :
03624331
Volume :
153
Issue :
52716
Database :
Academic Search Index
Journal :
New York Times
Publication Type :
News
Accession number :
12229481

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