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The article offers information on the advertising campaigns used by Queens Library in New York to reach elusive non-users. It states that people between the ages of eighteen and thirty-four are difficult to reach for they are not aware what a public library has to offer. It cites the efforts of Queens Library to change the mistaken perceptions of non-users on public libraries through its advertising campaigns. The said advertising campaigns include the Find Love @ Queens Library advertisement, the Whet Your Taste Buds advertisement, and the Hip-Hop Headquarters. It notes that the arresting image of a female vampire which satisfies herself by biting her half-clothed male companion is projected in the Love @ Queens Library ad.

The article discusses the marketing strategies implemented by the Major League Baseball organization as of January 2014, focusing on the targeting of younger fans with social media and video integrations. Topics include The Fan Cave production venue in New York City, a proposed television commentary program, immersion advertising, and the advertising initiatives of athletes such as David Ortiz.

The article discusses the marketing strategies that have been implemented by brands such as the beer brand Bud Light, the soda company PepsiCo Inc., and the retailer Macy's Inc. in New York City in anticipation of the Super Bowl XLVIII football competition that will be held at the MetLife Stadium in New Jersey on February 2, 2014. Topics include advertising in Times Square of New York City, the work of the marketer Rob McCarthy, and location-based brand activations.

The article features the Islanders Business Club, a business and social networking program kicking off in time for the 2007-2008 National Hockey League season, in Long Island, New York. According to Chris Dey, the Islanders' senior vice president of sales and marketing and operations, the idea is to have members of the club mingle at pre-game functions and also have an opportunity to promote themselves on the Web and through advertisements in Islanders Illustrated, the game-day program.

This article reports on the first annual Gone From Home presentations of Clear Channel Worldwide to be held on May 12, 2003 in New York. The country's largest radio station operator wants to cut up-front deals across its four Gone From Home divisions: the radio division; the live division, which includes music, theatricals, and motor sports; the outdoor division; and the interactive division. Clear Channel already captures 20 percent of all radio advertising dollars and is now gunning for a share of advertisers' television and print budgets. Executives from six broadcast television networks either declined comment or were not available for comment. The event will take place at the Clear Channel-owned Ford Theater in Times Square, and Lori Wellinghoff, senior vice-president of Clear Channel Advantage, is expecting around 1,600 attendees. She also said that network up fronts tend to be packed with a lot of buyers and planners. Radio personality Rick Dees will emcee. Appearances will also be made by the cast of The Producers and Rush Limbaugh, among others. What could work in Clear Channel's favor is the projection of a torrid $9 billion television up front and currently tight television marketplace.

The article reports on the diverse business outlook of healthcare communications agency Havas Life New York, formerly known as Euro RSCG Life Metamax. Agency president Dorothy Gemmell stresses that they are focused on great strategy and great communication plans to deliver great creative across all platforms. It offers information on its clients including Teva Pharmaceutical Industries Ltd.'s women's healthcare business, Walgreens and Nestle SA's Wyeth Nutrition.