The COVID‐19 pandemic has created uncertainty and controversy around risk‐related issues such as vaccine mandates. People expressing their opinions on these issues to important others, such as employers, may face significant consequences, such as rewards or rejection. Therefore, people may try to find, avoid, or use information in a way that helps them express risk judgments that are socially acceptable in different social situations. This study investigated how people seek, avoid, and process risk information when they are concerned about their impression management. It also introduced the concept of impression information insufficiency (the perceived gap between the information one has and the information one needs to convey socially acceptable judgments and meet interpersonal needs in social situations) and examined its antecedents and outcomes within the risk information seeking and processing model. We conducted an online survey with 1673 Hong Kong adults during the COVID‐19 pandemic. The results showed that fear and social norms related to greater impression information insufficiency, which thereby was associated with biased risk information seeking, avoidance, and processing. Key points: Policy mandates, such as requiring vaccination, wearing masks, or showing proof of immunization to access public spaces, may increase the pressure that people feel to conform to the prevailing social norms when they express their opinions about the risks involved. People who have to report their views on these mandates to authorities (such as employers, managers, or school officials) or to close contacts (such as relatives, parents, or friends) may face significant social rewards or sanctions depending on how they communicate their risk assessments. Therefore, stating one's risk judgment about policy mandates and related issues can have important implications for one's career, material benefits, or personal relationships in different social contexts.We investigated how people adjust their expressions of risk judgments to match the perceived expectations of their important others by seeking and processing risk information in a socially desirable way. We found that people who were afraid of COVID‐19 and felt normative pressure to be informed about it were more likely to look for and process risk information in a way that aligned with their important others' views on COVID‐19 policies and issues. The need for risk information and normative pressure influenced people's selective and biased use of risk information to align with their social circles.To persuade people to follow policy mandates during public health crises, policymakers and health officials should enlist the help of social role evaluators (e.g., employers, school principals, managers) who can influence the attitudes of their subordinates or students. This is because people may want to impress their evaluators by agreeing with their views on the risky issues. Therefore, risk message designers should highlight, in their messages, how following the policy mandates can create a positive impression (e.g., being responsible and considerate) on their important others (e.g., colleagues, teachers, school principals). [ABSTRACT FROM AUTHOR]