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The levels of trust within many organizations today are low. They can be raised by increasing the sense of professionalism in each person, Wiersma contends. This can be a source of 'great power and even competitive advantage,' as professionals build on certain mind-sets, such as having integrity, lofty standards, and a commitment to organizational success. Wiersma outlines three crucial steps leaders can take to foster a professional culture. The journey is important, because professionalism is 'the ladder upon which all other organizational virtues mount.' [ABSTRACT FROM AUTHOR]

The article offers information on how to achieve organizational success particularly the role of social media on it. It says that collaboration and the use of social media are the tools to company's success. Author Evan Rosen notes that it is better to have collaborative organization where trust among partners is important. Jeff Shuman points out that a company must have additional capabilities, a greater market access and enhanced reputation in entering partnership rather than focusing on financial value. Moreover, Charlene Li adds that social media are enablers of a fundamental shift in marketing strategy. Meanwhile, Alcalde Marr of Oracle North America states that the use of social media is the key in getting things done and brings a competitive edge amongst other organizations.

The article focuses on competitive advantage of embracing diversity for an organization. Organizational researchers have long known that intangible assets such as corporate image and reputation can boost organizational performance and constitute major sources of competitive advantage. Companies that do not embrace diversity will lose out in the talent wars. The insatiable hunger for talent means that companies must actively recruit talent from every demographic available. In sum, actively promoting diversity is not just the right thing to do in terms of equal opportunity, it is also the right thing to do in terms of growth and competitive advantage.