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The primary objective of this Study is a review of key elements of the Town's urban planning and design. The theory introduces destination management challenges faced not only by this particular township but also of other Czech Republic towns and cities specializing in rehabilitation treatments in general. Subsequently, the studied theory is applied to the selected destination of Janske Lazne. Finally, I will recommend possible future developments for the Town.

This diploma thesis deals with two current phenomena, migration and terrorism. The aim of the thesis is to evaluate tourism in the territory of the European Union in the last two years when faces the migration crisis in comparison with the previous years. The tourism development of selected member states is analyzed by incoming, outbound and domestic tourism statistics, as well as its participation in GDP and total employment in the countries. The theoretical part defines the key concepts of migration, terrorism and international tourism. The practical part identifies the impacts of the current migration crisis and the new trends that are now emerging. The thesis also contains recommendations to destinations on how to approach the crisis and prediction of future development.

Bachelor´s Thesis introduces the Agency for development of Broumovsko as a functional company in the field of tourism. The goal of this Thesis is to analyze tools and methods used by APRB to achieve the development of the region of Broumovsko. The theoretical part is talking about the key concepts of work and principles of function of a company focusing on destination management, and it works as a platform for the practical part of my Thesis, which is focused on the analysis of activities and methods of the Agency for development of Broumovsko. The ending of my work is dedicated to the results of comparison, which show us that APRB lifted the function of destination company up to a whole another level. APRB, in 12 years of its activity, awakened the cultural life and comunication and cooperation of companies, service providers and locals in Broumovsko. By its activities and projects, APRB supports attractivity of the region and creates better living conditions in Broumovsko.

The master thesis deals with products with protected designations of the European Union. The main objective of the master thesis is to evaluate the importance of the chosen product with protected designation of the EU in regional tourism and analyse the perception of the product by a producer and by tourists. The sub-objective is the description of the European system of food labelling. The thesis is divided into five main chapters. The first part explains basic concepts which are related to the thesis. The second chapter introduces the best known food quality labels. Greater attention is devoted to the description of the food protection system of the EU. The third chapter deals with the characteristics of the chosen region Beskydy-Wallachia. The second part of this chapter is focused on the chosen protected product Štramberské uši. The forth chapter includes a structured interview with the chosen producer of Štramberské uši and a survey research, which was conducted in two phases. The last chapter contains the evaluation of the implemented survey. The main finding of this thesis is the fact that a relatively high percentage of respondents know the product Štramberské uši. An interesting finding is the fact that only a small portion of them know that the product Štramberské uši is the holder of the protected designation of the European Union. The chosen producer of Štramberské uši sees the main benefit of the label in greater publicity. Among problems he ranks the enforceability of the label and lack of general promotion of Štramberské uši.

Destination management is a management method, which is based primarily on the cooperation of stakeholders from the private and public sector while ensuring the effective development of tourism in the destination. The aim of the thesis is to evaluate the status of destination management organisation in the promotion of tourism. The actual impact of the functioning of destination management organisation on tourism cannot be directly analyzed. However destination management organisation, through implementing projects focused mainly on marketing and cooperation with other stakeholders, positively promotes tourism in the destination.

The aim of the diploma thesis is to analyze the way of destination management support in conditions of Slovakia, mainly in connection with Act No. 91/2010 Z. z. of the tourism support and its subsequent amendments. First part of the thesis is focused on the destination characterization, the topic of tourism destination management and the tourism organization in the particular destination. Theoretical part also deals with a topic of development and organization of tourism in Slovakia. Practical part introduces the Act No. 91/2010 Z. z. of the tourism support and its subsequent amendments in detail. Subsequently, the consequences of adopting the act in the particular regions are analyzed. The final part of the thesis consists of analysis and evaluation of the questionnaire survey, whose aim was to determine the influence of the adopting the act on the development and organization of tourism in particular regions.

The purpose of this essay is to carry out a comparative analysis on the tourism regions on social media and websites. And from this anaylisis we can provide results and suggestions for more efficient communication. In this theory part, we focus especially on tourism in regionalisation Czech Republic. This work is primarily focusing on tourism regions such as Morava and then we compare them to other tourism regions around in the pre chosen foreign countries. In the next step, we summarise today's marketing communication trends and its implication/use on social media. The methodic and analytical part focuses on four main socila media sites namely Facebook, Youtube , Twitter and Google+. The analysis was conducted in 16 regions in total, 4 representatives from Poland, Austria, Slovakia and Moravia. They used the number of fans, activities of fans and the types of contribution from two of the four previously social media sites. Thanks to this conducted comparison, it shows that social media is not being much used as expected in Morovian regions as in other specific foreign regions around the world on which we were focusing on.

The aim of the thesis named Decision criteria for the allocation of conferences and congresses in Prague is to analyse all the factors, which influence the choice of a particular congress or conference destination. The priority is to evaluate the congress tourism potential of the city of Prague and to suggest options for the innovation in order to increase the popularity of the destination. The thesis analyses the characteristics of the whole decision process of allocation a congress or a conference. Moreover, the activity of congress or conference organizers and destination organizations is described as well. The thesis is divided into four chapters. In the first and the second one, the substantial concepts of congress tourism, its organization and subjects are defined and characterized. The second target of this thesis is focused on the analysis of the decision criteria for the choice of the congress destination, the potential of Prague including SWOT analysis and the consequent summarization of impacts and possible innovations for Prague. The given interviews and materials from professionals in this field are the main sources for this thesis. In the end of the thesis, the overall situation in the congress tourism in Prague is evaluated and some suggestions for innovations for congresses or conference organization are proposed.

The thesis inquires into the issue of involving stakeholders in the process of implementation of the regional strategy for tourism development, in which the priorities for the realisation of tourism politics in a given area are indicated. This process is being investigated in two domestic regions and one region abroad. The aim of this work is to formulate a set of measures based on identified good practices that will lead to an improvement of the process of involving stakeholders in the implementation strategy for the development of tourism in the South Bohemian Region. To achieve the objective, the thesis utilises findings from previous research, which is then developed towards the proposal and verification of the methodology for determining the attitudes of key groups of stakeholders towards the process of cooperation with the regional destination management organization during the implementation of the development strategy, or rather its priorities

The aim of this thesis is to evaluate the potential of tourism in the district of Kroměříž, its current situation and the perspective of future development. In the thesis there are characterized primary and secondary offer, on the one hand all attractiveness, on the other hand accommodation and catering facility, on whose basis the analysis is created. Based on the result there is created the SWOT analysis as well. It determines the strengths and weaknesses of the district and its opportunities and threats.

The bachelor thesis is concerned with the tourism in the chosen region (Novopacko). The aims are to evaluate the strengths and the weaknesses, to define opportunities and threats and to make the SWOT analysis. The thesis contains the theoretical part, where the main terms related to destination marketing are explained, and the practical part, where the chosen indicators are analysed. The SWOT analysis is made and some changes are suggested in the last chapter, which may support the development of tourism in the region.

The thesis deals with the issues of the rival tourist destinations and the question concerned with the measurement of competitiveness. The objective is to propose tactical measures for the Destination management company of the town Český Krumlov and thereby strengthen the competitive position of this destination. To meet the goals of the thesis it proceeds from the research of foreign approaches to measure competitiveness that is modified in conditions of the Czech tourist destination. It specifically uses AHP method to determine the importance of the competitiveness's factors and combination of different techniques for gathering information to assess the degree of fulfilling these factors. The data obtained from Český Krumlov are compared with other competing destinations in the Czech Republic and on its basis it formulates appropriate recommendations (measures).

The Bachelor thesis is focused on the issue of tourism policy and its application it two EU countries. It defines main attributes of tourism policy and pays special attention to tourism governance at national and regional level. The main aim of the thesis is to describe and compare systems of tourism policy in the Czech Republic and the United Kingdom. At the national level these systems are analysed from the point of view of tourism policy's goals, tools, main strategic documents and organizations involved in application of tourism policy. At regional level the thesis concentrates on destination management organizations (DMOs) which represent key players for successful implementation of tourism policy. It uses three attributes of the Stakeholder Circle Method for description of the relationship between two selected regional DMOs and their most important stakeholders.

The thesis is focused on a relatively new concept of wine tourism in France. The main aim of this work is to evaluate a current situation of wine tourism in a region of Burgundy based on existing demand and supply. A partial objective is to evaluate an organization and cooperation of entities within the destination. The theoretical part deals with basic characteristics of wine tourism and destination management. The practical part is largely based on the analysis of current wine tourism demand and supply leading to an overall evaluation of wine tourism destination of Burgundy.

The diploma thesis "Evaluation of potential tourism utilization in the Ústecký Region" deals with the analysis of the tourism in the Ústecký Region. The main purpose of the thesis is the determination of the assumptions of tourism, the total review of potential for tourism development in the region and the evaluation of its utilization. The thesis is divided into six chapters, which descend from the theoretical solutions to the concretely researched topics, e.g. the analysis of the primary and secondary offer or the analysis of attendance.

This diploma thesis is worked out on the theme Marketing study of selected tourist destination. As analysed destination, the author chosed the town of Mělník which dispose of high tourism potencial which is not exploited enough. The author has specified the task of this theses as analyse the application of every single used marketing tool of selected destination by offer analysis, demand analysis and analysis of marketing mix. The aim of this theses is to suggest following steps to develop tourism (increase arrivals, repeatability of visits or receipts of tourism) in this destination. The diploma thesis is divided into three main chapters. The first chapter introduce the teoretical specification of the terms as destination, destination management or marketing destination management. Following practical part contains application of information forenamed in the theoretical part to particular marketing activities of this town.

The subject of this thesis is the marketing strategy of traditional European destinations. Its objective is to describe the most suitable marketing strategy for the European destinations facing stronger competition within the market of international tourism. Practical part of the thesis consists of the detailed analysis of the most visited European destination -- France. Secondly, the effects of this strategy are measured by the international quantitative marketing research.

The aim of this diploma thesis is to design a destination card for Toulava region. This region is located on the border of Central and South Bohemia. Theoretical part of the thesis is focused on theory of destination management and marketing. Destination cards are broadly speaking packages of tourism services, so the first part deals with this term a lot. Next chapter is focused on destination card principles and best practices in this field. The second part of the thesis occupies with an analysis of internal as well as external environment of the Toulava region. The last chapter deals with a design of the destination card itself and it is based on findings from previous chapters.

Aim of this bachelor thesis is to analyse possibilities and conditions of tourism developement in the municipality through animation of cultural heritage. The thesis focuses on the theory of animation and related fields and theories of destination management. The thesis describes Týnec near Klatovy and focuses on its cultural heritage and conditions for tourism developement. The thesis describes possibilities of animation of immovable landmarks in the municipality. Animated objects are connected in one ensemble and implanted in wider context.

A thesis deals with portfolio models and their applications in tourism. The aim is to evaluate usability of selected models at the level of specific tourist destination -- the town of Liberec. The thesis uses three models for exploration of supporting tourist products of the city (main attractions). These models are taken from the classic business environment and modified them according to specific conditions of chosen destination. Through them it evaluates and recommends partial measures towards destination management of the city. On this basis is conducted a comprehensive evaluation of usability of selected models in real conditions of tourist destination. For this purpose, it uses a uniform criteria and rating scales, which points out the strengths and weaknesses of the portfolio models and choose the best usable model.

This Diploma Thesis looks into the promotion of Italy as a tourist destination for the tourism market in the Czech Republic. The aim of this Thesis is to find out how active and present the Italian tourist board is in the prospective Czech market. The theoretical section of the Thesis defines the term tourist destination and looks at destination management and its marketing. The analytical part of the Thesis focuses on the Italian tourist board (ENIT) and its comparison with the regional destination management company Trentino Marketing S.p.A.. The main bulk of the Thesis is actual research of the marketing activities of both parties, which is based on analysis of internally and publicly accessible information.

This Master's Thesis focuses on destination management in Vysočina Region with the accent on cultural tourism aspect. It evaluates the potential of the region and its development by marketing tools and actions of the destination management company. The main method of this evaluation is a market research of the product portfolio in the tourism segment in Vysočina and my own experience from visits to the region. Based on these findings it is then summarized which products are the key ones, which of them are marginal, how it is worked with them, and which products are seen as important and preferential for the future of the destination. The thesis also looks at new forms of cultural tourism, such as diaspora tourism, religious tourism or culinary tourism in the region. Providing the readers with three case studies with SWOT analysis on Bystřicko region, event tourism (Vysočina Arena) and Hospodářský dvůr Bohuslavice it is then evaluated how beneficial their existence is.

The topic of this thesis aims to present determine the potential of tourism in the South Moravian Region also to propose a strategy for further development of tourism in this region. Part of the thesis is the overview of the basic terms in destination management plus marketing, as well as analysis of current level of tourism in this regions and analysis of primary and secondary tourism offers and SWOT analysis. Following is focus on the region's development strategy, including its promotion, ROP projects and proposed options for further development of the tourism. Thesis were supervised using the Czech-Austrian cooperation in the program AKTION lead by Prof. (FH) Mag. Michael Mair in Vienna.

Bachelor`s thesis called Analysis of Cooperation of Business Entities in the Tourism Industry in the Jilemnice Region is divided into two parts. The first part deals with theory of destination management and marketing. The second part deals practically with activities of Jilemnicko - Union of Municipalities in the tourism industry and with the fact, how in cooperates and how it should cooperate with other business entities and municipalities in the tourism industry.

The diploma thesis deals with the possibilities of utilization of cultural heritage in tourism of the Czech Republic and in Italy. The thesis describes heritage care system and culture funding in both countries, but it deals also with tourism management and promotion in both countries. The case of Italy is used as an example for comparison with the Czech system. The thesis is divided into four parts. First of them deals with theoretical definition and closer description of culture and tourism, as well as cultural tourism. Second part describes the situation in the Czech Republic. Third chapter is crucial because it describes Italian practice in heritage care, arts funding, tourism and its promotion and organization. This chapter includes also practical analysis of several Italian monuments and ways they are managed, ranking from the most important monuments to local ones, from technical heritage to church monuments. Fourth chapter compares the situation in both countries according to findings of previous chapters. At the end of the comparison there are several examples, positive but also negative, where Czech Republic can learn from Italian experience.

The aim of this bachelor thesis is to analyse and examine the current state of the tourism industry in the Vysočina region and to suggest possible improvements in this field. A wide range of sources has been used in this thesis, such as statistical data, official documents and information obtained by personal visit of the region. The analysis results in a SWOT analysis and a conclusion, whether the Vysočina region lags behind its potential or not.

Tourism is dynamically developing industry of its kind and an important economic factor in a whole world. It acquires an importance in the Czech republic and its regions, in Vysočina region as well. Vysočina region has got a great potential for tourism development but it has not been utilized enough so far. The goal of this dissertation thesis is to create an image of current state of tourism in Vysočina region, evaluate its prerequisites and possibilities that should be taken into account in the future. On the basis of medium-term documents and strategies created by the region and tourism organisation particular goals and mesures are introduced and subsequently evaluated. Thanks to findings from the SWOT analysis and strategies some solutions and projects are suggested at the conclusion of the thesis. They could help for further development. The dissertation thesis reports the view to current tourism issues of in Vysočina region.

The main objective of this thesis is to approach the issue of management of destinations and to analyse the potential for development, the strategy for the development of tourism, and to propose more opportunities for the development of tourism in the Pardubice region. The work is divided into two parts - the practical and theoretical part. The theoretical section explains the basic concepts and discusses the issue of destination management. Practical part deals with a detailed analysis of the Pardubice region, strategies for the tourism development and the final evaluation of the current state including the developement potential of the region.

The main aim of the thesis is to find and to describe attractivities in Catalonia (not only Barcelona city or seaside resorts). The second goal is to find out if the region is able to attract Czech people, what they think about the destination, what they imagine. Except visit Barcelona city there are many possibilities what to do. There are beautiful nature, mountains (summer but also winter holiday packages), natural parcs and another historical cities for example Tarragona, Gerona, Lérida and Figueres, which is famous because of Salvador Dalí Theatre-Museum. Travel agencies should offer holiday packages and tours to new destinations in the region and use excelent preconditions for destination development in Catalonia.

This Master theses deals with the most sophisticated form of tourism management -- Destination Management -- specificly in the area of microregion Telčsko. The aim is to analyze a potential of the selected destination, determine its current tourism management and propose possible development on the basis of findings and carried out research. The first chapter introduces basic concepts related to the main issue and concretizes the evolution of Destination Management in the Czech Republic. In the next chapter there is an inroduction of the microregion Telčsko. The heart of the work is an analysis of tourism potential of the selected area, survey, SWOT analysis and suggestions of development opportunities.

The thesis is devoted to marketing study of the tourist destination Prague and its aim is to analyze and evaluate the potential of tourism development in Prague and its utilization in marketing of Prague as a tourist destination. It defines basic terms about destination marketing - marketing analysis, market segmentation, marketing strategy, marketing mix and implementation plan together with the control. The thesis includes analysis of primary and secondary offer of destination, identification of main competitors, the results of marketing research and presents the basic elements of marketing mix of destination Prague. Based on the findings, the final part of study contains proposals and recommendations for destination marketing and improvement of current situation.

This thesis examines the topic of the management of tourism destinations and the function of destination management companies. This topic is examined on the example of East-Moravian Tourist Authority. The first part is devoted to theory of destination management and marketing and describes the region of Eastern Moravia including characteristic of East-Moravian Tourist Authority. The second part analyzes activities of the company and evaluates the influence on tourism development in the region.

In the first part of thesis will be defined theoretical aspects of services, specifics of service marketing management. After selecting definite branch of services and the area, will be conducted marketing research. After research will be clarified role of service in development of selected area a will be proposed program for developing services.

The aim of the bachelor's thesis is to analyze the offer of tourism products in the tourist region of Central Moravia and the Jeseníky Mountains and to find out whether the potential of the region for the creation of these products is fully exploited. Moreover the thesis confronts the current product offer with the demand and evaluates to what degree the offer meets the demand. Based on the results of the analysis, some new tourism products, whose implementation would contribute to full exploitation of the potential of the region and to better meeting of the demand, are drawn up.

The object of the study is presentation and marketing analysis of touristic region Eastern Bohemia. The study is divided into two sections. First section is theoretic. It desribes marketing, touristic destination and destination marketing. Second section is practical and contains marketing environment of Eastern Bohemia, primary and secondary offer of region, identification of main competitors and marketing research of visitors. The final part of study summarizes essential imperfections and barriers of development of tourism in the region and suggests some solutions.

This bachelor thesis deals with development of tourism along the Castle Road. First chapter describes main principle of this important international tourist project. Next chapters are focused on basic information about development of the Castle Road, describe member subjects and analyse supply of the services and social functions and attractions, which are offered to visitors of this project. Final chapter evaluates current situation of this project in the Czech Republic and suggests certain measures for further improvement and development of this project.

This diploma thesis is about the tourist area Central Bohemia - South , which belongs to the tourist region Central Bohemia. The main target of this thesis is to evaluate the management organization in this destination, to carry out the study of the primary and secondary tourism offer and also to evaluate the presentation and promotion of this area and introduce proper suggestions and recommendations for improvement of management and promotion. Part of the thesis is also author's own research of preferences of potential visitors, image and the research of attitude of locals to visitors. Also the PEST analysis of this destination was carried out and then was created the list of strenghts and weaknesses of the tourist area and the list of opportunities and threats for the next development of tourism.

This bachelor thesis analyses the present state of tourism in the Kroměříž Region and describes strengths and weaknesses but also idle potencial of this region. Another goal of this thesis is evaluation of the tourism organization and of the strategic documents of the Kroměříž Region. Also this bachelor thesis emphasizes the importance of the quality destination management.

This diploma thesis focuses on development of tourism in terms of regional development on example of region of Slovacko. The primary objective of my thesis is to identify main challenges and barriers of further development and to provide recommendation and suggestions for development of tourism in the region of Slovacko. The first part of my thesis introduces the general role of tourism in regional development. Here, I describe conditions and background of tourist development both in the Czech Republic and in the European Union. As tourism is a significant part of national economics I pay attention to relation between development of tourism and national economy. Furthermore, there is a definition of the Concept of national tourism policy which specifies different authorities dealing with the management of tourism at various levels. The second part of the thesis deals with the region of Slovacko, its definition and basic characteristics with specific emphasis on the region's high tourism potential. The practical part analyses a role of the Association of entrepreneurs of tourism in the Hodonin district. There is a characterization and evaluation of the association's activities and projects that have been approved and implemented in the region of Slovacko. Based on my questionnaire survey given to the members of this association I try to find out what the major barriers of the tourism development are and how to reduce the obstacles. The conclusion summarizes the main barriers and limits and on the basis of the analysis I formulate recommendations and suggestions for further activities in the region.

This bachelor's thesis deals with the present state of tourism in the region of South Bohemia. First, the potential of tourism development in the area is evaluated, then the analysis of supply and demand in the destination follows and there is even characterization of stakeholders involved in destination management in the region.

The aim of this bachelor thesis is to create a conception of current tourism situation in Central Bohemia Region, to summarize all findings and to find direction of next successful development. The next aim is to analyse destination management, to evaluate promotion of the region and to mention basic strategic documents of the region.

The aim of this thesis is to define the relationship between cultural capital of the Beroun region and tourism through the description and subsequent introduction of conception within the case study of landmark infrastructure in a particular location. The theoretical part is aimed at defining the basic terms of the field, the practical one concentrates on a description of the present state of cultural capital in the region with strong ties to tourism and presents a concept to improve the situation in the village Nižbor.

Destination management became the key to a successful development of tourism sector in the last decades. Its role is not only in enhancing the competitiveness of the country's tourism sector on the international market but also in maximazing the net benefits from tourism for the host country. These tasks are exceptionaly important in developing countries. These countries often have unique potential in the presence of tourism atractivities but lack the so needed resources for exploiting this potential. Low level of socio/economic and technological development further limits the market opportunities of developing countries. A natural part of the tourism sector is the local population. However, local inhabitants are often reduced to a tourist atraction and thus do not gain profits from tourism in their region. On the other hand, local people bear substantial costs induced by tourism activities. To avoid this situation, the destination management should seek for more equal participation of local inhabitants in the tourism sector. This thesis will conduct an analysis of destination management in three relatively successful countries of the Sub-Saharan Africa region: Kenya, Ghana and the Republic of South Africa. The tested hypothesis is that destination management has the power to actively affect the situation of local inhabitants with regard to tourism activities in their region. The analysis is conducted in two ways. First, the programming documents of responsible tourism authorities will be compared to the actual activities of this authorities. Second, the conducted activities will be contrasted with the curent situation and problems of the particular countries. The results will then be applied on Ethiopia which is one of the least developed countries in the world but has one of the biggest tourism potentials in the Sub-Saharan Africa region.

Destination management is nowadays one of the main trends in tourism. Final thesis is divided into two parts - theoretical and practical. Theoretical part is focused on destination management and strategic management of tourism in destination. Practical part contains analysis and evaluation of Tourism Development Strategy in Zilina selfgoverning region. It is dedicated to analysis of current situation in tourism of Zilina region and to its Tourism Development Strategy. Last chapter includes the evaluation of tourism and development potential in region of Zilina and the Tourism Develompent Strategy of Zilina selfgoverning region in period of 2007-2013 as well.

The goal of this submitted thesis is the analysis and evaluation of tourism organizations and management in the South Bohemian Region. This work is structured into five basic parts. The first part describes the conception of destination management and its specifics. Then theoretical predispositions of tourism organizations (legal forms, ways of financing) are described. Basic characteristics of tourism in this region and the strategy of tourism's development in the South Bohemian Region is determined in the third part. The fourth part researches the organizations of tourism in the defined area. The evaluation of destination management and tourism organization is implemented in the last part.

Nowadays it is not an easy achievable aim to ensure the success of tourism destination in the tourism market due to tougher and tougher competition and more and more demanding visitor requirements. The sustainable development of tourism is in a close relation with the regional development which the destination marketing and management deal with. The thesis aim is to analyse the activity of the Tourism Authority South Moravia which is the Destination Management Company in the Czech Republic in South Moravia and aims at the visitor number increase in the region. The thesis involves some definitions from destination management field, the characteristics and tourism offers of South Moravia region, the activity evaluation within the context of the regional characteristics and the possible future activities.

The aim of this thesis is to create the principles for granting the Ceska Kanada brand according to the requirements and ideas of the Czech Canada Agency. Technical literature dealing with destination management and marketing, brand management and brands in general was used for the theoretical part. For the practical part, the existing and functional principles of the Šumava region were applied as a methodical aid.

The aim of this thesis is to analyze and compare the existence, role and activities of travel agencies in the Czech Republic dealing incomming and domestic tourism in a particular region. The work focuses on the region of South Bohemia, which is below further defined. The main method for this analysis is the research of catalogs and Web sites of travel agents and agencies, which operate in the region. Information about services and products offered are further examined in the sub-analysis according to various aspects.

Work presents the theoretical aspects of destination management and marketing. It defines the destination management and sustainable development of tourism. The work is applied to destination management and destination marketing in region Sokolovsko. For this destiaci is proposed marketing strategy and marketing mix.

Networking - building up professional and social relationships and their maintainance in the most compact network possible - that is one of key activities of todays' companies. Creation of new contacts is for a non-profit organisation (e.g. a destination company) next to essential. This thesis gives a theoretical background by description of networking mechanism, his importance and his use in professional organisations. Then the analysis should describe the situation in the Czech Republic: how tourism organisations apply networking in communication with interest groups in the destination, because successful networking could notably help promote the destination to its (potential) visitors.