Tourism Products in the Regions of the Czech Republic (Central Moravia and the Jeseníky Mountains)

The aim of the bachelor's thesis is to analyze the offer of tourism products in the tourist region of Central Moravia and the Jeseníky Mountains and to find out whether the potential of the region for the creation of these products is fully exploited. Moreover the thesis confronts the current product offer with the demand and evaluates to what degree the offer meets the demand. Based on the results of the analysis, some new tourism products, whose implementation would contribute to full exploitation of the potential of the region and to better meeting of the demand, are drawn up.