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This article examines the state of newspapers and ways in which they can maintain their relevance into the future. The internet dramatically disrupted newspapers traditional market domination of news. The author suggests that papers fall back on things the internet does not provide such as investigative reporting. He contends that readers still need someone to put information into context and bring meaning to it. Trust and influence within the community is a good newspaper's most valuable asset.

This article describes the radical approach by noncommercial news outlets in an era of concentration, conglomeration and commercialization of news. These organizations away from criticizing their commercial counterparts, where most of them began, and they acknowledge that such news organizations often do outstanding reporting. But they treasure the opportunity to present journalism to their standards, with often limited resources and firepower. Less-commercial media can think more in terms of social responsibility, with less oppression from short-term profit demands. The journalism may or may not be superior to that produced elsewhere, but it comes from newspeople who are aiming high and relishing their independence. Only a handful of mainstream newspapers follow the relatively noncommercial model, but two that do, the St. Petersburg Times and New London's Day, seem to have larger newsholes than papers of similar size, more local news and art, greater insulation from economic downturns, and stronger focus on long-term goals. Outside the mainstream, other types of media can follow their own less-conventional avenues. But it is theirs to choose and present their views and stands on issues.

This article describes how some news organizations are relying on their readers for newsgathering. It is called 'crowdsourcing' solicits tips and information from readers, who can influence stories as they happen rather than after publication. After a bridge collapsed in Minneapolis in 2007, the "Des Moines Register" posted a message on their web site asking readers for details. Gannett papers have found that crowdsourcing can be helpful in investigative endeavors.