Journalism Without Profit Margins.

This article describes the radical approach by noncommercial news outlets in an era of concentration, conglomeration and commercialization of news. These organizations away from criticizing their commercial counterparts, where most of them began, and they acknowledge that such news organizations often do outstanding reporting. But they treasure the opportunity to present journalism to their standards, with often limited resources and firepower. Less-commercial media can think more in terms of social responsibility, with less oppression from short-term profit demands. The journalism may or may not be superior to that produced elsewhere, but it comes from newspeople who are aiming high and relishing their independence. Only a handful of mainstream newspapers follow the relatively noncommercial model, but two that do, the St. Petersburg Times and New London's Day, seem to have larger newsholes than papers of similar size, more local news and art, greater insulation from economic downturns, and stronger focus on long-term goals. Outside the mainstream, other types of media can follow their own less-conventional avenues. But it is theirs to choose and present their views and stands on issues.