1. Puffing Hard Just to Keep Up.
- Author
-
DeMott, John S., Mandelkorn, Philip, and Ferenbaugh, Dorothy
- Subjects
CIGARETTE industry ,GENERIC products - Abstract
The article discusses the latest issues in the U.S. cigarette industry. The authors emphasize the competition among tobacco companies including R.J. Reynolds Tobacco Co., Philip Morris Inc. and Liggett Group Inc. They mention the introduction of generic cigarettes started by Liggett and state that this segment has captured 2.5% of the market share. Among tobacco companies striving to revive their businesses include Lorillard and American Brands Inc.
- Published
- 1983