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Your search keyword '"Business-to-business advertising -- Case studies"' showing total 2 results
Start Over Descriptor "Business-to-business advertising -- Case studies" Publisher the nielsen company
2 results on '"Business-to-business advertising -- Case studies"'

1. '3M hears you' - being a good listener pays off

Author

Lacey, Diane

Subjects
3M Co. -- Marketing, Business-to-business advertising -- Case studies, Advertising, marketing and public relations, Business
Abstract

3M marketing strategy aims to cover the breadth of 3M's products by linking them up with consumer needs. This supplanted some 30 logos used before in advertising. Started in 1982 in the print media, the program is seen as possibly leading to TV advertising., Crystallizing the corporate image is no mean feat when a company markets tens of thousands of products -- too many for even the most conscientious salesman to remember, not to [...]

Published
1984

2. No stranger should ever call on a stranger

Author

Raddock, Steve

Subjects
Automatic Data Processing Inc. -- Marketing, Computer services industry -- Marketing, Business-to-business advertising -- Case studies, Advertising, marketing and public relations, Business
Abstract

The McDonald's of data processing. It's a fitting description for New Jersey-based Automatic Data Processing, Inc. (ADP), which became the world's largest independent computer services company by using some ingredients [...]

Published
1984

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