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Start Over Descriptor "Breweries -- Advertising -- Research" Publisher the nielsen company
1 results on '"Breweries -- Advertising -- Research"'

1. POPAI Releases Beer Study Findings

Author

Najjar, L.

Subjects
Breweries -- Advertising -- Research, Brewing industry -- Advertising -- Research, Beer -- Advertising -- Research, Point-of-sale advertising -- Research, Advertising, marketing and public relations, Retail industry
Abstract

Point-Of-Purchase Advertising Intl. (POPAI) has shared new data showing the effect of POP advertising on beer sales. The research found that the two most common types of POP advertising elements [...]

Published
2001

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