1. News reading on smartphones: How do mood, modality interactivity, and news story length influence news engagement?
- Author
-
Wang, Ruoxu and Haigh, Michel
- Subjects
- *
READING , *SCALE analysis (Psychology) , *SMARTPHONES , *QUESTIONNAIRES , *UNDERGRADUATES , *HUMAN research subjects , *INTERNET , *ANALYSIS of covariance , *MULTIVARIATE analysis , *DESCRIPTIVE statistics , *PRESS , *MASS media , *HYPOTHESIS , *INFORMED consent (Medical law) , *ONE-way analysis of variance , *STATISTICS , *AFFECT (Psychology) , *PSYCHOLOGICAL tests , *USER interfaces - Abstract
A 2 (Mood: Positive vs. Negative) × 2 (Modality Interactivity: Scrolling vs. Swiping) × 2 (Length: Long form vs. Short Form) between-subject experiment (N = 330) was conducted to examine the impact of mood, modality interactivity, and news story length on news engagement under the context of smartphone news reading. Results showed news story length had a main effect on informativeness. A mood and news story length interaction on perceived usability, currency, and bias was obtained. In addition, a three-way interaction of mood, modality interactivity, and news story length on temporary dissociation was obtained. Theoretical and practical implications were discussed. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF