1. The Development and Testing of a Point-of-Sale E-Cigarette Health Communication Campaign.
- Author
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Sutfin, Erin L., Lazard, Allison J., Wagoner, Kimberly G., King, Jessica L., Cornacchione Ross, Jennifer, Wiseman, Kimberly D., Orlan, Elizabeth N., Suerken, Cynthia K., Reboussin, David M., Wolfson, Mark, Noar, Seth M., and Reboussin, Beth A.
- Subjects
SUBSTANCE abuse ,CROSS-sectional method ,SCALE analysis (Psychology) ,HEALTH literacy ,HUMAN services programs ,HEALTH attitudes ,CLUSTER analysis (Statistics) ,CRONBACH'S alpha ,T-test (Statistics) ,RESEARCH funding ,ELECTRONIC cigarettes ,EVALUATION of human services programs ,NICOTINE ,NEURAL development ,STATISTICAL sampling ,RANDOMIZED controlled trials ,DESCRIPTIVE statistics ,CHI-squared test ,ADVERTISING ,SURVEYS ,ATTENTION ,CONTROL groups ,PRE-tests & post-tests ,COMMUNICATION ,INDUSTRIAL research ,ONE-way analysis of variance ,INTENTION ,HEALTH promotion ,TEXT messages ,HEALTH outcome assessment ,PUBLIC health ,DATA analysis software ,COMPARATIVE studies ,TOBACCO products ,PATIENT aftercare ,CONVENIENCE stores ,REGRESSION analysis ,ADOLESCENCE ,ADULTS - Abstract
Adolescents and young adults continue to use e-cigarettes, and communication campaigns are needed to decrease use among these populations. We developed and tested a point-of-sale communication campaign focused on e-cigarette chemical exposure. We developed messages based on formative research and tested them (versus text-only messages) in a nationally-representative online survey among adolescents and young adults (16–25) (Phase 1). Based on survey findings, we selected a message focused on nicotine and brain development for the point-of-sale trial (Phase 2). We then conducted a cluster-randomized trial at six gas stations with convenience stores, randomly assigned to the intervention (messages displayed) or no message control condition. We conducted intercept surveys with repeated cross-sectional samples of 50 participants (ages 16–25) per store, at baseline and a four-week follow-up. Phase 1 included 1,636 participants in the online study. Intervention messages were rated as more attention grabbing than plain text messages (p <.05), though were rated similarly on other outcomes. Exposure to intervention messages resulted in larger changes from pre- to posttest for beliefs about addiction and relative harms versus cigarettes (p <.05). Phase 2 included 586 participants in the point-of-sale study. Real-world campaign exposure was low (31.8%), and no differences were found between conditions. E-cigarette prevention messages focused on nicotine's impact on brain development show promise. However, garnering attention for communication campaigns in saturated point-of-sale environments, often dominated by tobacco advertising, is challenging. Future efforts should utilize additional communication channels to directly target adolescents and young adults. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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