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The Development and Testing of a Point-of-Sale E-Cigarette Health Communication Campaign.
- Source :
- Health Communication; Oct2024, Vol. 39 Issue 11, p2307-2318, 12p
- Publication Year :
- 2024
-
Abstract
- Adolescents and young adults continue to use e-cigarettes, and communication campaigns are needed to decrease use among these populations. We developed and tested a point-of-sale communication campaign focused on e-cigarette chemical exposure. We developed messages based on formative research and tested them (versus text-only messages) in a nationally-representative online survey among adolescents and young adults (16–25) (Phase 1). Based on survey findings, we selected a message focused on nicotine and brain development for the point-of-sale trial (Phase 2). We then conducted a cluster-randomized trial at six gas stations with convenience stores, randomly assigned to the intervention (messages displayed) or no message control condition. We conducted intercept surveys with repeated cross-sectional samples of 50 participants (ages 16–25) per store, at baseline and a four-week follow-up. Phase 1 included 1,636 participants in the online study. Intervention messages were rated as more attention grabbing than plain text messages (p <.05), though were rated similarly on other outcomes. Exposure to intervention messages resulted in larger changes from pre- to posttest for beliefs about addiction and relative harms versus cigarettes (p <.05). Phase 2 included 586 participants in the point-of-sale study. Real-world campaign exposure was low (31.8%), and no differences were found between conditions. E-cigarette prevention messages focused on nicotine's impact on brain development show promise. However, garnering attention for communication campaigns in saturated point-of-sale environments, often dominated by tobacco advertising, is challenging. Future efforts should utilize additional communication channels to directly target adolescents and young adults. [ABSTRACT FROM AUTHOR]
- Subjects :
- SUBSTANCE abuse
CROSS-sectional method
SCALE analysis (Psychology)
HEALTH literacy
HUMAN services programs
HEALTH attitudes
CLUSTER analysis (Statistics)
CRONBACH'S alpha
T-test (Statistics)
RESEARCH funding
ELECTRONIC cigarettes
EVALUATION of human services programs
NICOTINE
NEURAL development
STATISTICAL sampling
RANDOMIZED controlled trials
DESCRIPTIVE statistics
CHI-squared test
ADVERTISING
SURVEYS
ATTENTION
CONTROL groups
PRE-tests & post-tests
COMMUNICATION
INDUSTRIAL research
ONE-way analysis of variance
INTENTION
HEALTH promotion
TEXT messages
HEALTH outcome assessment
PUBLIC health
DATA analysis software
COMPARATIVE studies
TOBACCO products
PATIENT aftercare
CONVENIENCE stores
REGRESSION analysis
ADOLESCENCE
ADULTS
Subjects
Details
- Language :
- English
- ISSN :
- 10410236
- Volume :
- 39
- Issue :
- 11
- Database :
- Complementary Index
- Journal :
- Health Communication
- Publication Type :
- Academic Journal
- Accession number :
- 179637442
- Full Text :
- https://doi.org/10.1080/10410236.2023.2265648