151. Risk and Health Communication during Covid-19: A Linguistic Landscape Analysis.
- Author
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Kalocsányiová, Erika, Essex, Ryan, and Poulter, Damian
- Subjects
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COVID-19 , *MASS media , *HEALTH services accessibility , *MINORITIES , *LINGUISTICS , *TIME , *POPULATION geography , *RISK assessment , *POVERTY areas , *COMPARATIVE studies , *SOCIOECONOMIC factors , *HEALTH , *INFORMATION resources , *DESCRIPTIVE statistics , *ACCESS to information , *SOCIAL distancing , *HAND washing , *COVID-19 pandemic , *HEALTH promotion - Abstract
Since the outbreak of Covid-19 health communicators around the globe have had to reach, urge, and persuade individuals and communities to adopt appropriate health protective behaviors. They have used a mix of communication channels, including outdoor media and public signage which are the focus of this paper. Drawing on a comparative linguistic landscape analysis, this paper critically examined the amount, content, and prominence of Covid-19 signage in Hackney, a London borough severely hit by the first wave of the pandemic. Having analyzed 1288 signs collected between May and July 2020, we found significant differences in Covid-19 signage between deprived and less deprived areas. These differences (e.g., in messaging about staying at home) have created inequalities in access to Covid-19 related health information and guidance. We also explored the changes in Covid-19 signage over time and the tailoring of risk and health messages to minority communities. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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