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Start Over Author "Einwiller, Sabine A." Topic corporations Publisher taylor & francis ltd
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1. A Typology of Entrepreneurial Communicators.

Author

Geissler, Ulrike and Einwiller, Sabine

Subjects
*ELECTRONIC commerce, *BUSINESS communication, *CORPORATIONS, *INDUSTRIAL management, *CONTRACTING out
Abstract

Evaluate electronic commerce in Germany as a typology of entrepreneurial communicators. Exposure of corporate communications to a high degree of pressure and to an unpredictable environment; Observation of high disregard of legal demands for the transparency of stock corporations; Evidence for the necessity to establish internal competencies before outsourcing corporate communications.

Published
2001
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