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A Typology of Entrepreneurial Communicators.
- Source :
-
JMM: The International Journal on Media Management . Autumn2001, Vol. 3 Issue 3, p154-160. 7p. - Publication Year :
- 2001
-
Abstract
- Evaluate electronic commerce in Germany as a typology of entrepreneurial communicators. Exposure of corporate communications to a high degree of pressure and to an unpredictable environment; Observation of high disregard of legal demands for the transparency of stock corporations; Evidence for the necessity to establish internal competencies before outsourcing corporate communications.
Details
- Language :
- English
- ISSN :
- 14241277
- Volume :
- 3
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- JMM: The International Journal on Media Management
- Publication Type :
- Academic Journal
- Accession number :
- 15211087
- Full Text :
- https://doi.org/10.1080/14241270109389960