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In a move that redefines the essence of self-expression, Reebok has announced its ‘Create What Makes You’ collection, available in South Africa from 26 February 2024. The collection features reimagined [...]

With a new record this year with more than 123 million broadcast and streaming viewers -- the most-watched telecast of all time – 2024's Super Bowl provided sponsor brands with [...]

In the dynamic world of marketing, standing still is akin to falling behind. To thrive, agencies must embrace change and become agents of it. Gee Motsepe, managing director of Motsepe [...]

Tenders are invited for Supply of full sleeve winter jacket full sleeve winter jacket with detachable hoodcap in blue colour,railway logo with adra division printed on left side of chest [...]

Contract awarded: Screen logos Supply contract and installation of exterior signs on the Adidas Arna site Contractor name : COLOSSE0 EAS, A.S Contractor address : Einsteinova, 11 Implementing agency : [...]

Tenders are invited for Supply of T Shirts - Adidas with Op Sadhbhavana Logo, Flex Banner, Media Coverage, Provision of Luch- Rice Dal Matar Paneer Salad Etc, Storage Decoration Charges [...]

Despite optimism with the progress of AfCFTA and other initiative to drive African initiatives, African brands regressed 20% from a 10-year high of 17% to 14% share of the Top [...]

South African eyewear distributor, SDM, has rebranded to FrontierCo Vision. FrontierCo Vision's new corporate identity. Source: Supplied The company distributes popular international sunglasses brands including Tom Ford, Adidas, Polo, Timberland, [...]

Some of the world's most sophisticated brands have realised that their customers are already spending time in virtual spaces and are looking for ways to reimagine their businesses in the [...]

India, May 13 -- Reebok, a brand synonymous with sports and fitness, has announced a new chapter in its journey. Under the aegis of Aditya Birla Fashion and Retail Limited [...]

'Run Forrest, Run.' You can picture the scene from the now classic, 1994 movie. All the emotions, the quotes and the human spirit captured by the Oscar-winning, Tom Hanks in [...]

adidas showcases bold new jerseys for Argentina, Colombia, Germany, Japan, Spain, and Sweden, which together with the previously unveiled kits for Costa Rica, Italy and Jamaica and the yet to [...]

Brand partnerships between seemingly disparate companies or organisations are all around us. Source: Pexels Clothing retailer H&M partnered with animal rights group Peta in 2021 to launch a vegan fashion [...]

The first volume of Season 4 of Stranger Things was released May 27, 2022 and several brands who have positioned their products throughout the new season, such as Coca-Cola, Lacoste [...]

India, July 25 -- The high-quality Manchester United football jersey made a comeback this year. This football jersey features a shield on which Manchester logo is embedded. Adidas logo is [...]

(PRWeb) - Alight Analytics, the Kansas City-based marketing analytics firm, today announced a brand relaunch, officially adopting the name of their proprietary marketing analytics platform, ChannelMix, as they increase focus [...]

Brands sold out most of their inventory than expected due to latent demand earlier this season, said Amar Nagaram, chief executive of Indias top fashion e-commerce platform Myntra. Fashion as [...]

Brands sold out most of their inventory than expected due to latent demand earlier this season, said Amar Nagaram, chief executive of Indias top fashion e-commerce platform Myntra. Fashion as [...]

India, June 23 -- shirts all the time. Some of them have become so popular over the years that we find it cool to buy these t-shirts and wear them. [...]

In an era where the running shoe industry constantly making innovations with the latest technology, Under Armour once again leads the pack with the unveiling of its latest high-performance innovation: [...]

In an era where the running shoe industry constantly making innovations with the latest technology, Under Armour once again leads the pack with the unveiling of its latest high-performance innovation: [...]

Global sportswear brand Nike has announced another new esports partnership, its third in a single week, this time with European organization Vodafone Giants (formerly Giants Gaming). Nike will release a [...]

Eyecandylab and Adidas have announced that their pilot project has launched at the Adidas flagship store at Champs Elysees in Paris. Eyecandylab, which specialises in interactive video-triggered augmented reality (AR) [...]

Eyecandylab and Adidas have announced that their pilot project has launched at the Adidas flagship store at Champs Elysees in Paris. Eyecandylab, which specialises in interactive video-triggered augmented reality (AR) [...]

Hong Kong and Malaysian mobile fashion-and-beauty marketplace Goxip will launch in Singapore on August 19. The service has more than 600,000 active monthly users in Hong Kong alone and counts [...]

Brand: Adidas Company: Adidas AG Location: Oxford Street, London Product profile: The four-storied store features range of football apparel and footwear, the latest originals designs and collaborations including Adidas Yeezy, [...]

Summary: For the fifth consecutive year Nike was once again awarded as the Uber Cool overall winner at the 15th Sunday Times Generation Next Awards. The global manufacturer was also [...]

Summary: Technology has brought a lot of new ways of marketing. That is why it is paramount to think about designing differently without losing the essence... Technology has brought a [...]

Summary: Nike's Dream Crazy campaign has won favour across the globe, having just scooped up top honours at the One Show Awards in New York. Caster Semenya, who features in [...]

Summary: Chief marketing officers believe brands like Amazon, Google, Apple, Nike and Starbucks are getting customer experience right... Chief marketing officers believe brands like Amazon, Google, Apple, Nike and Starbucks [...]

Amazon, Google, Apple, Nike and Starbucks are getting customer experience right CMO Council Research Lists Amazon, Starbucks, Apple and Google as Leaders in Guiding the Customer Journey and Using Experience [...]

Summary: If a customer ties an emotion to your brand, they're much more loyal and less likely to switch due to functional factors like price increases or shifts in the [...]

Summary: Why the world wants a story and not a sale... Why the world wants a story and not a sale... Authentically unique brand story The answer is simple. The [...]

Summary: Outrage. Hatred. These are not normally words you would say are the way forward for a brand. In the past, a brand has always tried to have a position [...]

Nike is getting set to celebrate the 30th anniversary of its famous 'Just Do It' ad campaign. And it`s going to do so with one of the most polarizing figures [...]

(PRWeb) - SHOP, the retail platform designed with cutting-edge blockchain technology, announced the acquisitionwith their own SHOP Tokensof retail app Kanga, e-commerce platform FoxCommerce, and omnicommerce platform Comrse at the [...]

Summary: The race is on to bring 3D printed footwear to market. Adidas, Nike and Under Armour are some of the big names that have been working on delivering bespoke [...]

(PRWeb) - MASHstudios, the premier design studio, unveils READYMADE, their quick-ship line of cutting-edge workplace solutions. This curated collection of work surfaces, desks, and tables provides a streamlined take on [...]

Summary: The results of the thirteenth Sunday Times Generation Next youth survey were announced at the Awards held at Sandton Convention Centre on Thursday, 11 May. Nike was once again [...]