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Making gamification work for brands
- Source :
- Campaign Middle East. March 4, 2012
- Publication Year :
- 2012
-
Abstract
- Summary: Gamification is poorly practiced in the advertising industry, argues Preethi Mariappan If you haven't heard about badges, points, becoming mayor and winning dis- counts, it's safe to assume you've [...]
Details
- Language :
- English
- Database :
- Gale General OneFile
- Journal :
- Campaign Middle East
- Publication Type :
- Periodical
- Accession number :
- edsgcl.282970055