1. Amex to woo bank issuers on their own turf
- Author
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Fickenscher, Lisa and Kutler, Jeffrey
- Subjects
American Express Co. -- Marketing -- 00300350 ,Credit and debit card industry -- Marketing ,Banking, finance and accounting industries ,Business ,Economics - Abstract
Kenneth I. Chenault, vice chairman of American Express, intends to promote his company's credit card products to the banking industry. Chenault feels that bank card associations, such as Visa and MasterCard, are thwarting his company's efforts to expand into the larger banking community and he wants to address this issue. Chenault sees his company as having an advantage in being able to offer banks credit management and operational support., American Express Co. vice chairman Kenneth I. Chenault is on a diplomatic mission. He is out to convince bankers that American Express has a lot to offer as a marketing [...]
- Published
- 1996