1. Here's what's trending in pet products.
- Author
-
Loria, Keith
- Subjects
PET shops ,NUTRITIONAL value ,FOOD preferences ,ELECTRONIC coupons (Retail trade) ,EXOTIC animals ,HOUSE brands ,TRADE shows - Abstract
Consumers are increasingly interested in knowing the composition of their pet's food and are prioritizing better ingredients, sustainability, and health benefits. Dog owners continue to purchase dog food at supermarkets and pet superstores, while cat owners predominantly purchase cat food from supermarkets. There is a growing demand for holistic remedies, flavored oral meds, and pill treats among pet owners. Retailers are focusing on private brand offerings to capture customer loyalty, and Kroger's Pet Pride and ultra-premium Abound pet products are affordable alternatives to national brands. Retailers should also focus on prominent displays and digital marketing strategies to attract customers. The pet industry is seeing new trends in wellness and solution-based products for pet parents. Supermarkets need to keep up with these trends and regularly stock desired pet products to be successful in the category. [Extracted from the article]
- Published
- 2024