1. GREEN'S DAY.
- Author
-
GARNER, STEPHEN
- Subjects
BRANDING (Marketing) ,CHIEF executive officers ,BRAND awareness ,CITIES & towns ,MARKET share - Abstract
The article discusses Robin Green's role as the president of Hoka, a footwear brand, focusing on expanding consumer relationships, accelerating product innovation, and maintaining brand authenticity. Hoka has seen significant market share growth, with net sales increasing in fiscal 2024 and 2025. The brand is emphasizing wholesale growth, expanding internationally, and maintaining strong relationships with retail partners. Green highlights the importance of inclusivity and authenticity in Hoka's brand identity, welcoming individuals of all backgrounds and activities. [Extracted from the article]
- Published
- 2024