How Rally Is Democratizing the Rare Collectibles Market.

Rally is an investment platform that aims to democratize the rare collectibles market by allowing customers to purchase shares of items such as classic cars, watches, sports memorabilia, fashion accessories, and literature. The platform has expanded with a SoHo museum-like store in Manhattan, where visitors can see rare finds like a 60-million-year-old dinosaur skull, a turquoise 1955 Porsche 356 Speedster, a Hermès Faubourg Birkin bag, and a complete set of the 1990s Chicago Bulls championship rings. Rally's shares are priced at under $50 to make ownership more accessible, and users can buy and sell shares in a secondary market. The platform plans to double its offerings by the end of 2024 and expand into different categories, including real estate and wine. [Extracted from the article]