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Suggests various products to meeting planners. Personal Cooling System from Sharper Image; Pastry concoctions from chef Laura Saynay; Pop-out paper; Fisher-Price's View-Master.

The article focuses on the promotion of paperless meetings by several companies and organizations in the U.S. One such example is the Atlanta Green Meetings Council of which its number one initiative was to reduce the amount of paper at every monthly meetings it conducts. As a result, the council saved more than $17,000 in annual printing costs. Others have noted changes in the paper stream such as the Florida Green Lodging Program and Maurer Consulting Group. One low-tech solution is the distribution of conference literature on USB flash drives.

The article reports on the decision of Avis Rent A Car to stop the printing of customer brochures and collateral marketing materials to reduce its paper consumption. This, in turn, will save some 1,500 trees annually. Avis, in lieu, is placing emphasis on its website, www.avis.com, where promotions, deals and preferred-supplier programs are offered, along with maps, vehicle descriptions, and other essential information for customers. It also started an initiative to reduce its environmental impact through water and energy conservation and other moves.

The article reports on the measures taken by "T& E" magazine to minimize its impact on the environment. The author says that beginning in 2008, the magazine printed on 85% recycled paper and certified by the U.S. Forest Stewardship Council. Furthermore, it has converted a percentage of its subscribers to the magazine's digital format that is delivered electronically.

This article looks at the disadvantage of paper-based loyalty card programs in the U.S. According to Anne Christenson of Cold Stone Creamery, the company canceled its loyalty program because they were hearing from franchisees that way too many cards were being redeemed. Noting that a plastic card is far harder to reproduce than anything made of paper, Michael Zanoni of American Banknote Corp. claims that even a scratch-off PIN number or magnetic stripe will eliminate everyday fraudsters.