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The author comments on the criticisms against the National Farmers Union (NFU) in Great Britain. He raises a question on whether a public relations agency has the ability to perform the extensive duties of the NFU. He affirms the need for public relations and better communications but asserts that the image of consultants are not necessary. He expresses optimism for a brighter future emphasizing on the change in the attitude of representative bodies to the importance of farming.

The article reports that the National Farmers Union (NFU) has launched a major public relations (PR) campaign to remind consumers of the contribution made by the British farming sector and the importance of buying British food.

The article focuses on the role of Ladies in Beef in helping to promote positive public relation campaign for the beef industry in Great Britain. Jilly Greed and Minette Batters, who founded the Ladies in Beef, said the organization has already 19 members who act as regional beef champions. The organization is preparing for the celebration of Great British Beef Week on April 18-23, 2011. Greed explained that the campaign's focus is to create better collaboration in the beef supply chain.

The article focuses on a PR campaign launched by the British Contact Lens Association regarding the misuse of plano lenses. According to the association, misuse of plano lenses can lead to serious eye problems. The initiative was launched to highlight to consumers that these contact lenses should only be sold by or under the supervision of an optometrist, dispensing optician or medical practitioner.

The article reports that West Midlands farmers are being urged to walk their supply chain as part of a £25,000 project designed to help them build more collaborative relationships with processors and retailers in Great Britain. They aim to improve relationships between producers and processors as well as highlight areas where farmers can increase their margins through on-farm added value processes.

The author reflects on the role of public relation (PR) in the lack of knowledge on optical issues among the general public in Great Britain. He attributes the failure to disperse generic optical messages to lack of funding, will and skillful PR. According to him, a news published in "Optician" about a research into over-sized sunglasses and driving was a great example of what sells newspapers and how to package an optical message.

The article reports on the calls received by the dedicated marketing support group Independent Marketing Partnership concerning its promotional offer to independent practitioners in Great Britain. Under the offer, independents can obtain six months free membership entitling them to public relations help as part of a £100,000 marketing support initiative sponsored by Bausch & Lomb and the Norville Group, if they sign up by November 30, 2005.

This article deals with the importance of a strong connection between British farmers and consumers. Reasons for the lack of a strong relationship between farmers and consumers; Contributions of large organizations and lobby groups to the promotion of agricultural issues; Publication of issues related to farming in local newspapers.

Reports on actions taken by the National Farmers' Union to revive the Little Red Tractor campaign in Great Britain in 2004. Details of the public relations campaign; Ways to denote that the food carrying the Little Red Tractor Logo was produced in Great Britain.

Reports on the success of the Linking the Environment and Farming Speak Out Training Events, which aim to help farmers in Great Britain to deal with questions from the public and the press. Advice given by the experts; Lessons learned by farmer Doug Wanstall from the event.

States the launch of the SPEAK Out self-help kit to help British farmers improve public relations skills in February 2003.

Deals with the fund appeal launched by an alliance of farming unions, rural campaigners and businesses in Great Britain aimed at boosting the public image of farming. Features and goals of the campaign; Success of the campaign by the Ulster Farmers' Union in Belfast, Northern Ireland.