No room for image consultants.

The author comments on the criticisms against the National Farmers Union (NFU) in Great Britain. He raises a question on whether a public relations agency has the ability to perform the extensive duties of the NFU. He affirms the need for public relations and better communications but asserts that the image of consultants are not necessary. He expresses optimism for a brighter future emphasizing on the change in the attitude of representative bodies to the importance of farming.