1. Category killers take aim at consumers
- Subjects
Chain stores -- Management ,Superstores -- Planning ,Business ,Retail industry - Abstract
More and more consumer-focused category killer chains are planning to develop superstore concepts and implement new merchandising strategies to increase their competitiveness and appeal to customers. Category killers are focusing more on product specificity to better meet their customers' needs, are developing a brand image and are implementing customer-oriented marketing programs. Category killers also plan to improve the selling environment by using visual merchandising aids and departmentalizing the merchandise to boost cross-marketing of products., It's Saturday afternoon at 'Great Toys,' and the decibel level is high as enthusiastic children -- and their parents -- take part in the many activities under way. For example, [...]
- Published
- 1997