1. Let's (Still) Make a Deal.
- Author
-
Cobb, James and Mayersohn, Norman
- Subjects
- *
AUTOMOBILE dealers , *AUTOMOBILE purchasing , *ONLINE shopping , *ORGANIZATIONAL transparency , *CUSTOMER satisfaction , *MILLENNIAL consumers - Abstract
The article focuses on the new rules and considerations for buying a new car, focusing on the purchase of vehicles at dealerships. It discusses various surveys showing the appeal of car dealerships for car buyers despite the age of online shopping which has significantly changed the car-buying experience. Topics include the demand for transparency by the millennials, simplicity and trust, getting satisfaction, and trust.
- Published
- 2015