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Selling Geniuses.
- Source :
-
Car & Driver . Jan2016, Vol. 61 Issue 7, p36-36. 1p. 1 Color Photograph. - Publication Year :
- 2016
-
Abstract
- The article reports on how U.S. car dealers are changing their selling strategies to resemble the Apple Store, a digital distribution system for mobile applications developed by technology company, Apple Inc. Topics include how these strategies are replacing hard-sell tactics and days of haggling, how it is intended to improve customer experience especially of millennials, and examples of car-dealers who are shifting over to no-haggle sales such as Miller-Nicholson, Toyota and Chevrolet.
- Subjects :
- *AUTOMOBILE industry
*MARKETING strategy
*ADOPTION of ideas
*INNOVATION adoption
Subjects
Details
- Language :
- English
- ISSN :
- 00086002
- Volume :
- 61
- Issue :
- 7
- Database :
- Academic Search Index
- Journal :
- Car & Driver
- Publication Type :
- Periodical
- Accession number :
- 110901652