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The study was carried out in the context of Planned Behavior Theory to examine the effect of electronic word-of-mouth on tourists' travel intentions. In this context, the effects of e-word of mouth on attitude, subjective norms, perceived behavioral control and intention within the scope of Planned Behavior Theory are examined. The universe of the research was carried out on the data collected from 400 consumers who were determined to have an intention to stay through social networking sites such as Instagram, Facebook or different online information sources and who had experience about destinations. Since the universe covers a large area, the "convenience sampling method" was used in the research. In the research, Smart PLS 3 statistical program was used to test the hypotheses. According to the results of the analysis, it was determined that e-word of mouth communication has a significant effect on attitudes towards visiting a destination, subjective (subjective) norms, perceived behavioral control and intention to travel. On the other hand, it was determined that attitudes towards visiting a destination, subjective norms and perceived behavioral control had a significant effect on the intention to travel. [ABSTRACT FROM AUTHOR]

Traditional Word of mouth communication is a verbal communication type which have been used without commercial purpose between people who are familiar to each other. Electronic word of mouth communication states whole positive and negative notifications which have been done by potential, real or old customers about a product or a firm by using internet. Word of mouth communication gave place to electronic word of mouth communication by the technology progress. The most common communication environment for electronic word of mouth communication is Facebook. The aim of this research is to specify the effect of shared advice and reviews which have been written by Facebook friends about a product or a service on buying behaviours. For this purpose, a questionnary applying has been done on Gümüşhane University personnels and students who are using Facebook site. Obtained result is that, word of mouth which actualized on socail media affects customers' buying behaviours [ABSTRACT FROM AUTHOR]