Elektronik Ağızdan Ağıza İletişimin Turizm Destinasyon Seçimi Üzerindeki Etkisi: Planlı Davranış Teorisi Bağlamında Bir İnceleme.

The study was carried out in the context of Planned Behavior Theory to examine the effect of electronic word-of-mouth on tourists' travel intentions. In this context, the effects of e-word of mouth on attitude, subjective norms, perceived behavioral control and intention within the scope of Planned Behavior Theory are examined. The universe of the research was carried out on the data collected from 400 consumers who were determined to have an intention to stay through social networking sites such as Instagram, Facebook or different online information sources and who had experience about destinations. Since the universe covers a large area, the "convenience sampling method" was used in the research. In the research, Smart PLS 3 statistical program was used to test the hypotheses. According to the results of the analysis, it was determined that e-word of mouth communication has a significant effect on attitudes towards visiting a destination, subjective (subjective) norms, perceived behavioral control and intention to travel. On the other hand, it was determined that attitudes towards visiting a destination, subjective norms and perceived behavioral control had a significant effect on the intention to travel. [ABSTRACT FROM AUTHOR]