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This article discusses issues concerning outdoor advertisements of anti-tobacco messages in the U.S. in 1999. Since last summer 1998, a new crop of billboards has caught the eyes of motorists on Interstate 5 in Seattle, Washington. The advertisements are the first wave of anti-tobacco messages that will be used across the U.S. in 1999. Conventional wisdom once dictated that the outdoor industry could not survive without the hundreds of millions of dollars in revenue pulled in each year from U.S. tobacco marketers. Now it seems not only can the industry survive the loss of that revenue, it can thrive in a nicotine-free world. Outdoor executives are expressing a collective sigh of relief about the agreement, which requires cigarette advertisers to scrape billboards clean of tobacco advertisements. INSET: From Broadway to to skaters' T-shirts.

Highlights significant issues and topics covered in the periodical "Advertising Age" regarding various issues and topics covered in the U.S. since its first publication in 1930. Argument over the use of the Joe Camel character for the cigarette products of R. J. Reynolds Tobacco Co.; Action taken by the periodical to promote gun control following the assassination of Martin Luther KIng Jr. and Robert F. Kennedy in 1968; Background on the proposed Magazine Concept of columnist Sid Bernstein; Differing positions over the argument of whether advertising should be taxed.

Reports on US Department of Justice's announcement that Philip Morris Inc.'s cigarette advertisements will be removed in areas at sports facilities where television viewers can see them.

The article examines the disappearance of tobacco advertisements in U.S. mass media. No advertisements for Marlboro cigarettes were presented in any media in 2006. For the first time in its 50 year history, the publication's survey of leading national advertisers contained no tobacco companies. Tobacco firms spend billions on other forms of marketing. Altira Group, which makes Marlboro, reports the cigarette's market share has increased as its advertising spending has declined.

The article considers the decision of U.S. District Court Judge Gladys Kessler to rule against five tobacco makers allegedly engaged in a racketeering conspiracy. Kessler unilaterally banned the sale of light and ultralight cigarette brands and ordered hundreds of millions of dollars in corrective advertising. Advertising lawyers fear that banning product names could led to challenges for non-tobacco products.

This article reports on the plan of Philip Morris USA to launch price promotions for its cigarette brands in the U.S. in August 2002. Philip Morris USA has not run a single magazine for Marlboro in 2002. While relinquishing the only mass-media venue available for its brand, the company continues to promote brands at retail via discounts and other offers. It plans to invest $ 350 million in the second half of 2002 on price promotions for premium brands including Marlboro and continues programs and events that facilitate interaction with consumers and reward their loyalty. Price promotions remain the biggest marketing tactic for major cigarette companies trying to compete against deep-discount smoke makers. Moreover, the company launched a Boot Up sweepstakes giving smokers who buy a two-pack of Marlboro a compact-disc read only memory containing clip art to design their own cowboy boots. In January 2002, 250 winners will receive a customer-made pair of boots. In addition, the company is giving smokers more ways to cash in their Marlboro Miles, a program in which consumers redeem currency included in each pack for goods from the yearly Marlboro Cowboy Chronicles catalog. On the other hand, rivals of Philip Morris also promote at retail via discounts and in the marketplace using non-traditional means.

The article discusses a court ruling on a case against R.J. Reynolds Tobacco Co. in which the tobacco company was cited for allegedly targeting young consumers in its magazine advertisement in the U.S. Key issues discussed include how the case can spurn future lawsuits and affect marketers' First Amendment rights, as well as concerns regarding the future prospects for magazines' advertising revenues.

The article reports that cigarette company, Philip Morris Cos. Inc., has not bought a single magazine's advertising page in 2002. The company announced that it is cutting back magazine advertising for the rest of the year. The cigarette company's move has dealt a serious blow to the publishing industry, since Philip Morris accounts for $114.7 million of the $267 million spent by the tobacco industry on magazine advertising in 2001.

The article reports on the advertising campaign to be launched by Philip Morris USA that feature the new cigarette paper used in the firm's Merit brands. Key issues discussed include a description of the cigarette paper called Paper-Select, the key features of the campaign and creative credits for the advertisements.

The article reports on the decision of Philip Morris Cos. to withdraw its cigarette advertisements from 42 magazines. Philip Morris' cigarette advertisements netted 4.3 million at "Newsweek" in 1999. The total advertising spending of Philip Morris in 1999 was $212.4 million or 47.4 percent of the total cigarette advertising in magazines.

States that Philip Morris USA is marketing a menthol cigarette brand called Marlboro Milds. Description of the national advertising campaign created by Leo Burnett USA; Sweepstakes contest for all Marlboro brands.

Focuses on the advertising campaign created by Chicago, Illinois-based Leo Burnett USA for Philip Morris USA's Virginia Slims cigarette brand. Details of the marketing campaign which uses a multicultural approach; Background on the marketing problems faced by the cigarette brand.

This article focuses on the decision of Philip Morris USA Inc. to create new advertising strategies for Benson & Hedges (B&H) and Merit cigarettes. Leo Burnett USA Inc. in Chicago, Illinois, is behind the campaigns for B&H and Merit. Both are designed to recoup share for brands that are being slowly strangled by Philip Morris' Marlboro cigarette. B&H replaces humor with sexy sophistication in a campaign that breaks in July 1999 issues of magazines. The campaign uses sultry, smoky executions to depict smokers in glamorous night-club settings. The advertisements replace a lighthearted campaign that showed cigarettes lounging like humans in hammocks and chairs and featured taglines such as Sitting and talking. Benson & Hedges. The company has been working to change that creative since a tobacco industry settlement with state attorneys general that blocks the use of anthropomorphic cigarettes in advertising. The B&H switch dovetails with a new creative directive on Merit, Philip Morris' low-tar smoke. In June 1999 magazines, Merit replaces its long-running Yes I Can! theme with the line Discover the rewards of thinking light. The tagline is illustrated via amusing situations such as a ballet-dancing sumo wrestler and an Eskimo loading up an oversize dogsled that's being pulled by a dachshund.

The article reports on the decision of R.J. Reynolds Tobacco Co. to suspend the review for its Salem cigarette advertising account. Company executives claim that the review has been suspended because the firm has yet to come up with a viable test advertising campaign. Because of the review hold, the brand will not have a national advertising until at least the fourth quarter of 1997.

The article reports that cigarette marketers are still focusing on continuity promotions, despite U.S. Food and Drug Administration rules that would end them. This is a record year for cigarette continuity efforts. Such programs have proved to be very successful in driving sales and brand loyalty versus discount brands by rewarding consumers with giveaways in exchange for proofs-of-purchase. All such tobacco continuity programs would be banned under President Bill Clinton's proposed new rules, which severely restrict all tobacco marketing, particularly to youths.

The article reports that R.J. Reynolds (RJR) Tobacco Co. is offering to voluntarily accept some of the U.S. Food and Drug Administrations's advertising restrictions that it is disputing in court. In negotiations to develop so-called "model" state legislation in its home of North Carolina, legislation that would eventually be offered to other states, RJR proposes to fund anti-smoking messages aimed at teenagers and accept certain advertising restrictions in return for tougher, more rigidly enforced laws barring those under 18 from buying cigarettes.

The article reports on United States President Bill Clinton's attack on cigarette advertising. He accused tobacco companies and their agencies of knowingly using advertisements for illegal purposes. He also unveiled final United States Food and Drug Administration restrictions on tobacco marketing. Some of the highlights of the rules include banning of all imagery on outdoor boards and magazine advertisements and prohibiting tobacco companies from giving away merchandise with brand names and from sponsoring events or teams using brand names.

This article presents the views of U.S. President Bill Clinton and Senator Bob Dole (R-Kan.) on cigarette advertising and children.

This article reports on the launching of a revamped Winston cigarette product by R. J. Reynolds Tobacco Co. on July 1, 1996 in Florida. The company is removing the additives in all 17 versions of its Winston product variations and then will market the brand as being the cigarette without additives. The new positioning attempts to present Winston as authentic but with a point of difference and an attitude. Advertisements try to draw distinctions between cigarettes that use flavoring agents, such as licorice and sugar, and new Winston.

The article reports that the U.S. House Energy and Commerce Committee's Subcommittee on Transportation and Hazardous Materials is demanding access to the Federal Trade Commission's (FTC) investigation of the Joe Camel advertising campaign of R.J. Reynolds Tobacco Co. Representative Al Swift has asked an aide to review all materials the FTC has collected during the investigation and determine its status. Several anti-tobacco groups are opposing the use of Joe Camel cartoon character in the campaign due to claims that the campaign increased smoking among teenagers.

Reports on Time Warner executives' meeting with representatives of a dissident stockholder group regarding cigarette advertising. Frustration of public concerning advertisements leading to boycotts over smoking, alcohol and content of violence of programming; Time Warner's reconsideration of its policy on accepting tobacco advertising.

Discusses the impact of Philip Morris' price-cut strategy. Launch of Adventure Team promotion that enticed smokers back to Marlboro Country; Effect of Philip Morris' price cut announcement on Marlboro's share of the market; Comparison of Philip Morris and Marlboro's share of the cigarette market; Decline in stocks value of Philip Morris.

The article highlights the findings of a survey on the possible connection between teenagers and cigarette advertising in the United States. Sixty percent of American cigarette advertisements influence children and teenagers to smoke. Sixty-six percent of the total and sixty percent of smokers believe some cigarette advertisements are specially designed to appeal to young people. Two-thirds of Americans, including almost half of all smokers, want the U.S. government to impose greater restrictions on cigarette advertising. INSET: Joe Camel is no Tony Tiger to kids, by Ira Teinowitz..

This article presents marketing and advertising developments in the U.S. cigarette industry as of September 1993. The $45 billion cigarette industry is still in chaos after the price cuts and promotional changes initiated by market leader Philip Morris USA. In an effort to boost sales of its Marlboro brand, Philip Morris launched a major promotional campaign for the cigarette and discounted it from 70 cents to 40 cents per pack. Indeed, Prices of Marlboro and all Philip Morris's other premium cigarettes were lowered to what previously had been the level of mid-priced brand. The move was followed by RJR and most other competitors, creating a confusion as brands which were previously separated mainly by price were suddenly positioned in the single-discount tier. This could bring about the elimination of some brands, and new advertising campaigns to differentiate products. It could also force smaller companies that market cheaper discount products to rethink their strategy.

Reports on the Federal Trade Commission's advertisement ban of R.J. Reynolds Tobacco Co.'s `Old Joe' Camel campaign. Reasons; Statistical information on adolescent smokers; Comments from Bret Shevack, president of Partners & Shevack and attorney Richard Leighton; Implications on marketers.

Reports that a coalition of health groups in the U.S. are calling for the demise of the Joe Camel character in R.J. Reynolds Tobacco Co.'s advertising campaigns, citing studies from the "Journal of the American Medical Association" (JAMA). Studies' findings that cartoonlike advertisements lead children to smoke; Coalition's petition to the Federal Trade Commission to take immediate action against the cartoon camel; Advertising company that handles the account of R.J. Reynolds; JAMA studies' recommendation for a total ban on tobacco advertising and promotions as part of an effort to protect children from the dangers of tobacco.

Reports on the efforts of two cigarette makers to improve their advertising and sales in the U.S. as of 1991. Brown & Williamson Tobacco Corp. is working on a total repositioning of its Kool cigarette, the nation's number 4 brand. Industry sources the effort involves a new ad strategy and a reformulation. Philip Morris USA is also finalizing a campaign for the top-selling women's smoke, Virginia Slims. The new strategies for Virginia Slims and Kool underscore a growing problem in the tobacco industry: full-price brands losing ground to value-price brands.

The article reports on the decline in magazine advertising pages in February 1991, an indication of the impact of the Persian Gulf War on the medium in the United States. Also contributing to magazines' problems was the decline in the cigarette spending despite tobacco marketers' assurances to publishers that they would increase spending in the medium in 1991. Cigarette/tobacco advertising pages decline 17 percent to 709.6 for the first two months of 1991. Automotive advertising pages fell 4.3 percent for the first two months to 2,516.1 while the business/consumer services sector was down 29.1 percent to 1,537.5.

This article provides information on sales promotions for value-priced cigarettes in the U.S. in 1990. Having reduced media advertising budgets, marketers of full-price brands are running more buy one-get one free offers, using bigger-ticket gifts with purchase and distributing higher-value coupons to offset record growth in the lower-price category. John C. Maxwell Jr., industry analyst with Wheat, First Securities, said 18% of all cigarettes sold in the second quarter of 1990 were low- or value-price smokes, up from 15% in all 1989 and only 11.4% for all of 1988. Marketers are giving away video tapes, compact discs, umbrellas and other high-value gifts with purchases of full-price cigarettes to counter the average 25% lower price of value cigarettes.

Reports that in late 1998 Lorillard Tobacco Co. tested a non-menthol version of its Newport brand of cigarettes. Creation of an advertising campaign for Newport by Saatchhi & Saatchi; Efforts of Lorillard Tobacco Co. to become the most popular brand of cigarettes; Comments.

The article deals with the effect of the general agreement between state attorneys and major tobacco marketers on cigarette advertising in the U.S. Among strictures, the agreement disallows continuity marketing programs; eliminates collateral materials; bans outdoor advertising and limits point-of-sale promotions; disallows event sponsorship; and forbids people in print ads. In short, the agreement will redefine completely the way the volumes of dollars now spent on tobacco marketing and promotion will shake out.

The article discusses the decision of the U.S. Federal Trade Commission (FTC) to subpoena five to eight million documents from R.J. Reynolds Tobacco Co. concerning the use of the cartoon character Joe Camel in advertisements for cigarettes in 1997. The FTC has accused the tobacco company of purposely using Joe Camel to lure the youth to smoking. R.J. Reynolds has filed a suit challenging the procedures of the FTC.

This article discusses the unfairness case filed against R.J. Reynolds Tobacco Co. by the U.S. Federal Trade Commission (FTC) which claims that advertising with the cartoon character Joe Camel targets underage smokers. The FTC is asking for the cartoon character be banned from all marketing materials except those displayed in adult venues, such as bars. While generally declining to disclose the evidence on which it was basing its case, FTC said one factor was a rise in Camel smoking among those under 18. It cited figures indicating that Camel's market share increased from 3% before 1987 to 8.9% in 1987 and 13% in 1993.

The article considers a controversy in which nonprofit organizations devoted to antismoking efforts have objected to a magazine advertising campaign for the cigarette brand Camel by tobacco industry firm R.J. Reynolds.

The author offers opinions on tobacco marketing. She cites the failed 1988 product launch of Premier, a cigarette created by R.J. Reynolds Tobacco Co. which heated the tobacco rather than burning it in support of the contention that U.S. advertising laws which forbid the mentioning of possible health benefits of any tobacco product may actually be hindering the creation of products which help smokers gradually stop that habit.

The article discuses a shift away from the use of large logos in brand advertising. Particular attention is paid to the success of the Marlboro cigarette brand's relationship with European's Formula One auto racing with Marlboro's iconic red Ferrari race car. Multi-resonance imaging scans have shown pronounced responses in the subconscious areas of the brain to more subtle forms of advertising and subliminal images compared to more overt forms of branding such as large logos.

The article discusses the advertising of the R.J. Reynolds Tobacco Company. The company has decided to stop advertising in printed media forms due to public attacks about their printed advertisements targeting young women. The moral and ethical aspects of advertising tobacco products are explored, and the article contains comments from the company's spokeswoman, Jan Smith, who states that the company will restrict their advertisements to age appropriate venues.

The article presents a number of memorable ads for Winston cigarettes from 1954 to 2003 in view of the decision of R.J. Reynolds Tobacco Co. to discontinue advertising for Doral and Winston, its two core brands. The decision is a milestone in tobacco history.

The article reports on the launch of the MRGL/360 division of advertising agency McCaffery Ratner Gottlieb & Lane, spurred by a "collision" of efforts for General Cigar Co.'s Macanudo. The group, which is led by Alexander Hoffert of Marketing Drive, will oversee sales promotion and direct marketing under the agency's roof. Details of the catalyst for the group's formation are discussed.

This article presents an evaluation of advertising campaigns that tout next-generation cigarettes that are less toxic than conventional cigarettes. The Brown and Williamson Tobacco Corp. campaign was handled by Fitzmaurice Lewis and Partners. Trone Advertising is the agency of record for Vector Tobacco.

This article presents a viewpoint regarding Brown and Williamson Tobacco Corp.'s advertisement for Advance cigarettes that purportedly contain less toxins than conventional cigarettes. Claims of "less risk" and "less toxicity" rely more on hope and less on science.

Presents news briefs related to medical care in the United States as of September 2001. Findings of the National Safety Council on the safety of using hands-free cellular telephone while driving; Decision of thatlook.com, a marketing services company for cosmetic surgeons, to shut down its Web services; Suggestions of the Medical Library Association on the role of medical librarians in clinical trials; Increase in cigarette advertising in magazines for teenagers.

The article observes that with Philip Morris USA's Marlboro Special Blends, the cigarette company is now targeting a legitimate age group of image-conscious adults. The marketing of the limited edition cigarette, which is targeted for status-conscious smokers, is a demonstration of the tobacco industry's expertise in clever but legal marketing.

Reports on the marketing of a Winston cigarette line extension from R.J. Reynolds Tobacco Co. Role of Gyro Worldwide, Philadelphia, for the S2 line in creating the advertising campaign for the product, a line of cigarettes in silver packaging; Market share of Winston cigarettes in 2000; Theme of the magazine ads for the product.

Reports on the efforts of Brown & Williamson Tobacco Corp. to market its Kool brand of cigarettes to consumers under the age of 30. Market share held by Kool as of May, 2001; Mention of the Kool All Access Hip-Hop Tour; Amount spent on measured media on all Kool brands in 2000; Role of Cordiant Communications Group's Bates Worldwide in creating advertising campaigns for Kool.

The article examines the radio advertising campaign created by Bates USA for Brown and Williamson Tobacco Corp.'s Kool brand of menthol cigarettes. Key issues discussed include the description of the advertisements, competition in the market for menthol cigarettes and the target market for the advertising campaign.

Reports that R.J. Reynolds Tobacco Co. has launched a brand called Turkish Gold, an offshoot of its oldest line, Camel. How the United States advertising campaign focuses on the tobacco blend in the cigarettes; R.J. Reynolds' intent to increase sales of its three premium brands; Details of its Winston brand campaign; Reported success of Turkish Gold as of early summer, 2000.

The article reports on the response of the Magazine Publishers of America to the criticism that tobacco marketers have increased advertising in magazines with large underage readerships in 2000. A family readership study is expected to be released in July 2000. Philip Morris USA has already signified plans of removing its advertising from the back covers of magazines. Industry observers speculate that state attorneys general will seek action against cigarette marketers.

The article reports on the unconventional marketing and promotional efforts of Brown & Williamson Tobacco Corp.'s Lucky Strike cigarette brand in May 2000. The company sponsors regional competitions among local bands. It has also launched a sweepstakes promotion, which invites consumers to name their ideal prize.

The article profiles former U.S. Federal Trade Commission (FTC) chairman Philip Elman and his idea of developing truthful and fair advertising. Philip Elman was a leader among legal reformers in the 1960s, when business was forced to reconsider its own assumptions about what is fair and what is misleading in advertising. A political independent, Elman was appointed to the FTC by U.S. President John F. Kennedy in 1961 after 17 years as a U.S. Department of Justice constitutional law expert. In a 1964 speech, he put in plain words that advertising has a moral duty beyond the law. He spearheaded the concept that cigarettes should not be allowed to advertise on radio and television and that every cigarette package should carry a warning that smoking is harmful to health. In 1964, his efforts stirred the FTC to dramatically order a ban on cigarette advertising. His beliefs about truthful and fair advertising in other landmark FTC cases on deceptive demonstrations in television commercials and advertising directed to children. He contributed to the case for First Amendment rights for advertising in an opinion opposing an FTC decision that treated advertising for a health book as deceptive. He also advocated that FTC change its rules to obtain more comment from the public on its actions.