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The article reports on a survey conducted by the market research organisation Ipsos MORI related to the poll on most trusted profession in Great Britain. It states that judges were the third most trustworthy profession after doctors and teachers. It also mentions that lawyers are ranked twelfth followed by the National Health Service (NHS) managers and local councillors.

The article presents information on a new research conducted by the periodical "The Lawyer," according to which the optimum ratio of fee-earners to business services staff for law firms headquartered in Great Britain is 0.7:1. The report includes benchmarking data for business services teams at law firms, including human relations (HR), marketing, and public relations (PR). It states that the law firm DLA Piper LLP has the largest number of business services staff worldwide.

The article presents information on a new research conducted by the periodical "The Lawyer," according to which the optimum ratio of fee-earners to business services staff for law firms headquartered in Great Britain is 0.7:1. The report includes benchmarking data for business services teams at law firms, including information technology (IT), marketing, and public relations (PR). It states that the law firm DLA Piper LLP has the largest number of business services staff worldwide.

The article talks about the growth of Osborne Clark and the firm along with it. The clients increasingly want the firm to support them from their beginning till they grow internationally. The firm continues to retain trainees and have broken the barrier by making five associate directors to partnership.

The author discusses the status of women holding senior management roles in the British legal services industry. Topics include "The Lawyer's" article "Where are the women law firm leaders?" which highlights the number of women with senior management roles in the industry, public relations (PR), and gender diversity in the workplace.

The article discusses the research conducted by the Legal News Service (LNS) which examines the public relations (PR) expense of the top 50 law firms in Great Britain. The research found that firms with regular external agencies spend over £150,000 million a year on PR. It shows that 82 per cent of the firms instruct an external PR or consultant, while 70 per cent instruct agencies based on the hours worked.

The author reflects on the failure of the public relations (PR) campaign against the British government's legal aid proposals as of June 10, 2013. She says that since the debate over giving legal aid to asylum seekers or to judicial review (JR) is framed by wider political issues, the campaign should have used a rapid rebuttal unit. She also explains that the government is proposing payment for permission work in JR cases only if JR applications are successful.

The article focuses on the launch of the British legal franchise Local Law, which advertises for local law firms and receives a fee for public relations and marketing work.

The article discusses public relations, content and social media marketing. It states that if brand advertising is all about disruption and direct response is all about hitting a need at the right time, then between this sits the likes of search engines, content, PR and social media, a glue that ties together the big strategic campaigns. The amalgamation of skills and channels is never ending in digital media but over the next year content, social, PR and search would find themselves allied.

The article discusses that search engine optimisation (SEO) agencies and public relation (PR) firms should stop battling over who owns the space and should pool skills to bolster digital services. It also mentions that SEO agency Bronco is collaborating with PR firm 10 Yetis to provide more fully-rounded digital service to clients.

The article reports that search engine optimisation (SEO) agency Bronco is collaborating with public relation (PR) firm 10 Yetis to provide a wider digital service across design, web development, SEO, PR, video production, ad buying & creation, social media and affiliate solutions. According to 10 Yetis head and co-founder Andy Barr, online and digital PR should now be considered as traditional PR.

In this article the author reflects upon the role of public relation (PR) in marketing campaigns. She highlights the benefit of PR in building customer relations and providing a social element to marketing campaigns and states that PR helps in maintaining an understanding between internal and external shareholders and communicating a campaign's message effectively to the target audience. She also discusses the role of PR officers' insight in improving and supporting a marketing campaign.

The article presents the author's views on building quality interactive Search Engine Optimization (SEO) links on high ranking websites. It has been informed that Public Relation (PR) agencies and PRs doing SEO for clients are on increase due to the fact that Google and other search engines are favouring quality, relevant content over sites.

The article reports that Internet company Google Inc.'s plan to penalize websites which are overusing search engine optimization (SEO) with unethical practices, is forcing clients to ask their public relation (PR) firms to manage their search activities. An automated penalty has been integrated by Google into its algorithm for over-optimization tactics.

The article reports that amid talk of missed targets and controversial pay reviews, law firm Dewey & LeBoeuf LLP is struggling to survive and 52 partners have left the troubled firm since January 2012. Meanwhile, the firm has hired a public relation (PR) manager who has helped celebrities like singer Chris Brown and socialite Paris Hilton during their own crises.

The article offers information on various pro bono activities from three law firm associates. Financial markets managing director Andrew Brydon at Simmons & Simmons mentions that he started doing this work since he was a trainee at the Battersea Legal Centre. International arbitration senior associate Marie Berard at Clifford Chance LLP has also been involved in helping parents of autistic children at the National Autistic Society.

The article offers information on the decision by Cloisters Chambers to buy two yaks from Save the Children in 2009 for their celebration of the Christmas season. It states that the animals will be attended after by schools in Tibet, China to help give milk, butter and wool for knitting. According to barrister of Cloister Caspar Glyn, they bought the hairy animals instead of sending Christmas cards to persons. It cites that they thought it was an improved use of the funds of the chambers.

An interview with Nadine Strahl, lawyer of Osborne Clarke, is presented. When asked of the hardest thing of being a lawyer, she says that its is difficult to look the right balance between working on client's matters and management obligations. She stated that the biggest mistake that she committed was when she described another lawyer as unprofessional.

The article focuses the critic of Allen & Overy's LLP (A&O) £5.2 million bill for work on a piece of Internet Protocol (IP) litigation. This litigation shows how one can win a court battle and lose the ensuing public relations (PR) war. It is noted that law firms are sensitive on fees, charge-out rates and how they staff litigation. However, some market observers tried to put the bill in perspective.

The article announces that Yevgeny Perkunov has joined Lovells as senior associate in Moscow, Russia.

The article reports on the tips that will help lawyers attract clients and enhance their competitiveness in the legal services industry. It includes building up relationships with clients through effective communication, always wear a smile even to strangers so that clients will be motivated to respond positively, and express concern and attention to the questions and queries asked by potential clients.

The article presents various issues related to the law professions. Tim Emmerson, Freshfields Bruckhaus Deringer old boy, has been on a mission to go after lawyers from his former firm with Will Lawes. A new division has been formed by three Bird & Bird partners, which will focus primarily on sports law with a particular line in blood sports. The Home Office has been broken into two with the justice functions united with the Department for Constitutional Affairs.

The article reports on Kirkland and Ellis' denial that James Sprayregen, head of its worldwide restructuring group, has accepted a position as managing director in the investment banking division of Goldman Sachs. When asked for confirmation about the resignation of Sprayregan, Kirkland's public relations department responded that the company has no elected practice group heads.

Argues that law firms should seriously consider offering public relations (PR) advice. Benefits of having a law firm that offers communications advice to clients; Argument that this represents the long overdue professionalization of public relations.

Presents various developments affecting the legal services sector in Great Britain. Transfer of Allen & Overy press relations officer Jo Shepherd to a new apartment in Battersea; Inclusion of novelist Baroness Janet Cohen as judge to The Lawyer Awards; Comments of a corporate insider regarding the crumbling international network of Coudert Brothers.

Reports that parliamentary and planning firm Bircham Dyson Bell has taken its public relations (PR) venture a step further with the hire of its first journalist, forming an alliance of lawyers, PR experts and journalists in Great Britain. Recruitment of journalist Frank le Duc as a communications consultant of the Westminster office in England; Views of Robb Owen, Bircham’s head of parliamentary, public law and planning, on the impact of having a journalist in the company.

Looks into the press release of Harvest regarding a conference that is taking place on November 29, 2004.

Comments on the effect of the public's false impression concerning the earnings of lawyers on the public relations of legal profession in Ireland. Failure of the public to distinguish barristers and solicitors as the two branches of the profession; Replacement of the existing daily rate for working in tribunals with an annual salary; Controversy on the cost of Tribunals of Inquiry.

Reports that more than 70 law firms throughout England and Wales have pledged in 2004 to donate a proportion of their fees from personal injury cases in order to benefit local communities. Key issues of interest; Analysis of pertinent topics and relevant issues; Implications on law firms.

Introduces a professional PR body of law firm Tulkinghorn in England.

Offers advice on the complaint of a British public relations professional about a lecture where the audience responded to his presentation with laughter.

Talks about the role of public relations in law firms. Media strategy of Hammond Suddards Edge; Description of the best public relations approaches.