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UK top 50 a 'cash cow' for PR agencies, claims new research.
- Source :
-
Lawyer (Online Edition) . 7/23/2013, p9-9. 1p. - Publication Year :
- 2013
-
Abstract
- The article discusses the research conducted by the Legal News Service (LNS) which examines the public relations (PR) expense of the top 50 law firms in Great Britain. The research found that firms with regular external agencies spend over £150,000 million a year on PR. It shows that 82 per cent of the firms instruct an external PR or consultant, while 70 per cent instruct agencies based on the hours worked.
Details
- Language :
- English
- ISSN :
- 09537902
- Database :
- Academic Search Index
- Journal :
- Lawyer (Online Edition)
- Publication Type :
- Periodical
- Accession number :
- 89459433