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Focuses on the allure of travel promotions in Canada. Challenge of ensuring that the partners are a good fit; VIA Rail Canada's belief in contests; Tool for raising awareness of specific programs; Way for a company to say thank you to customers. INSET: The plain old trip giveaway gets sophisticated..

The article reports that BOS won the award for the grand Coq d'Or (Best in Show) in advertising for the fifth consecutive time at the concours de cre®ation of the Publicit® Club de Montre®l. The winning campaign was for the French-language Historia channel. Another best of show was given in the promotional marketing category to Brasserie Labatt for its "Votez pour le fun" campaign for Labatt Bleue.

The article presents information on a contest launched by Dairy Queen Inc. to find a "Blizzard apprentice," for its television program "The Apprentice." Members of the Blizzard fan club are encouraged to enter at the Web site of the fan club and will ultimately vote to pick the winner from contestants who will have to produce video odes to the Blizzard.

The article presents information about consumers choice regarding contest prizes. When MasterCard Canada performed quantitative research asking consumers which prize options most appealed to them, gas for life finished ahead of automobiles. In fact, 59% of Canadians rated it the most appealing or very appealing. Tannny Scott, vice-president, brand building at MasterCard Canada in Toronto, suspects older customers may be very happy with their vehicle and do not want another one. Younger demographics, on the other hand, may not be able to afford the insurance on the vehicle--at least not with the rising cost of fuel.

Reports that Canadian companies Maple Leaf Consumer Foods and Columbia TriStar Home Entertainment have teamed up in a promotional campaign to support the release of the Spider-Man digital video disk and video. contest on watching the movie; Other promotional schemes used by Maple Leaf Consumer Foods.

Reports the interactive campaign for the Creme Egg of Cadbury company in Canada. Effectivity of the campaign; Overview on the mechanics of the campaign; Statement regarding the response of the citizens to the campaign by marketing manager Glenn Martin.

Focuses on the online contest of Canadian Tire in Canada. Duration of the contest; Concept of the contest; Creators of the contest.

Focuses on the impact of the September 2001 terrorist attack on travel prizes outside Canada. Responses of consumers to travel prizes; Determination of marketers to continue the promotion; Difficulty in accommodating the winner of the prize.

Reports the launching of an advertising contest for teenagers ages 12 to 24 organized by Rogers AT&T Wireless in Canada.

Focuses on the 'Club Z Dreamstakes' contest of Zellers Canada in Canada. Number of printed game cards; Chance for every game participant to win the grand prize; Advertising agency Ogilvy & Mather's creation of the television advertisements.

Focuses on Ontario-based digital printer maker OkiData's plan to present its 'Oki Eagles' golf contest at the Bell Canadian Open golf tournament in Oakville, Ontario.

Focuses on Molson Canada's creation of a contest that takes winners to Sydney, New South Wales to meet Canada's national team players during their Olympic tour.

Focuses on Grand & Toy's creation of a promotion in Canada that awards cash and concert to the main winner.

Reports on Canadian anti-smoking groups' opposition to a promotion launched by Imperial Tobacco Ltd. for a contest related to its annual du Maurier concert series. Print and radio advertising campaign for the contest; Requirement that contest participants be smokers.

Reports on Toronto, Ontario-based real estate developer Tridel Corp.'s Internet marketing campaign for its The Icon condominium property as of January 24, 2000. Details of the company's prize contest for the marketing campaign.

Focuses on Toronto, Ontario-based online book retailer Chapters Online Inc.'s Internet marketing campaign as of January 24, 2000. Company's offering of a scratch-and-win contest on its Web site; Details of the Internet marketing project.

Reports that the high game tax collected by Regie des alcools, des courses at des jeux, the government agency that regulates alcohol, lotteries and gaming in Quebec Province, discourages companies to run contests in the province. Reasons why altering the prize structure is necessary for the market; Loophole for merchants and manufacturers of Quebec-based contests; Other barriers to running a contest in Quebec.

Features Procter & Gamble's promotional sweepstakes, called `Win-Win', using multibranding strategy in Canada. Company's co-branding with Dell Computer and Microsoft; Combination of consumer greed and community good works; Conceptualization of the marketing activity.

Focuses on the legal issues to consider before launching a promotional contest on the Internet. Criminal Code and the Competition Act as main sources of rules for promotional contests in Canada; Information that must be disclosed to participants and the manner in which they must be disclosed; General guidelines for identifying major legal issues related to promotional contests on the Internet.

Reports on Tilley Endurables' `Go to Hell-And Be the Best Dressed Person There' contest in conjunction with the Cayman Island Tourism Board, Canadian Holidays International and American Express.