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- Source :
- Marketing Magazine; 01/24/2000, Vol. 105 Issue 3, Digital Marketing p9, 2/5p, 2 Color Photographs
- Publication Year :
- 2000
-
Abstract
- Focuses on Toronto, Ontario-based online book retailer Chapters Online Inc.'s Internet marketing campaign as of January 24, 2000. Company's offering of a scratch-and-win contest on its Web site; Details of the Internet marketing project.
- Subjects :
- INTERNET marketing
BOOK industry
PRIZE contests in advertising
Subjects
Details
- Language :
- English
- ISSN :
- 11964650
- Volume :
- 105
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Marketing Magazine
- Publication Type :
- Periodical
- Accession number :
- 2752154