1. Leading packaging to new heights: winning the battle for the brand
- Author
-
Bertrand, Kate
- Subjects
McDonnell Douglas Corp. -- Packaging ,McDonnell Douglas Corp. -- Marketing ,Coca-Cola Co. (Atlanta, Georgia) -- Packaging ,Coca-Cola Co. (Atlanta, Georgia) -- Marketing ,Anheuser-Busch Companies Inc. -- Packaging ,Anheuser-Busch Companies Inc. -- Marketing ,Aircraft industry -- Packaging ,Aircraft industry -- Marketing ,Soft drink industry -- Packaging ,Soft drink industry -- Marketing ,Breweries -- Packaging ,Breweries -- Marketing ,Brewing industry -- Packaging ,Brewing industry -- Marketing ,Company marketing practices ,Business ,Business, international ,General interest ,News, opinion and commentary - Abstract
It may not lake an air-to-air missile designer to develop successful consumer goods packaging, but it certainly doesn't hurt to be one. Jay Gouliard can testify to that. A former [...]
- Published
- 2006