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Leading packaging to new heights: winning the battle for the brand
- Source :
- Brand Packaging. May-June, 2006, Vol. 10 Issue 4, p6, 2 p.
- Publication Year :
- 2006
-
Abstract
- It may not lake an air-to-air missile designer to develop successful consumer goods packaging, but it certainly doesn't hurt to be one. Jay Gouliard can testify to that. A former [...]
- Subjects :
- McDonnell Douglas Corp. -- Packaging
McDonnell Douglas Corp. -- Marketing
Coca-Cola Co. (Atlanta, Georgia) -- Packaging
Coca-Cola Co. (Atlanta, Georgia) -- Marketing
Anheuser-Busch Companies Inc. -- Packaging
Anheuser-Busch Companies Inc. -- Marketing
Aircraft industry -- Packaging
Aircraft industry -- Marketing
Soft drink industry -- Packaging
Soft drink industry -- Marketing
Breweries -- Packaging
Breweries -- Marketing
Brewing industry -- Packaging
Brewing industry -- Marketing
Company marketing practices
Business
Business, international
General interest
News, opinion and commentary
Subjects
Details
- Language :
- English
- ISSN :
- 15583570
- Volume :
- 10
- Issue :
- 4
- Database :
- Gale General OneFile
- Journal :
- Brand Packaging
- Publication Type :
- Periodical
- Accession number :
- edsgcl.148930418