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Start Over Author "WILDT, A.R." Publisher american marketing association
2 results on '"WILDT, A.R."'

1. A REGRESSION MODEL FOR MARKET SEGMENTATION STUDIES

Author

WILDT, A.R. and MCCANN, J.M.

Subjects
Consumption (Economics) -- Analysis, Regression analysis, Markets (Economics) -- Analysis, Advertising, marketing and public relations, Business
Published
1980

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