Author: "HAUSER, J.R." / Publisher: american marketing association - Searchworks@Jio Institute Digital Library Search Results

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Your search keyword '"HAUSER, J.R."' showing total 2 results

Start Over Author "HAUSER, J.R." Publisher american marketing association

2 results on '"HAUSER, J.R."'

1. ALTERNATIVE PERCEPTUAL MAPPING TECHNIQUES: RELATIVE ACCURACY AND USEFULNESS

Author: HAUSER, J.R. and KOPPELMAN, F.S.
Subjects: MARKETING RESEARCH -- Measurement, Markets (Economics) -- Analysis, Marketing -- Planning, Advertising, marketing and public relations, Business
Published: 1979

2. A Marketing Audit Using A Conceptual Model of Consumer Behavior: Application and Evaluation

Author: Tybout, A.M. and Hauser, J.R.
Subjects: MARKETING RESEARCH -- MARKETING, Consumers, Advertising, marketing and public relations, Business
Published: 1981

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