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COVID-19 has forced brands to postpone or cancel in-person events for the foreseeable future, so marketers are adapting their experiential strategy to connect with people in self-isolation. 'Pivoting' is the [...]

REEL IN OVERAMBITION Adam Buhler, Digitas' svp technology and experiential lead for North America, advised chatbot creators to 'keep the knowledge domain really tightly focused.' Bots whose primary purpose is [...]

Adweek: What defining characteristics make &pizza a challenger? Michael Lastoria: We are determined to change the standard industry experience and benchmarks. We make each and every shop culturally relevant--there's no [...]

Coca-Cola this fall will team with Kraft in an inaugural Super Bowl deal that will pair soft drinks and snacks for bulk-buying sports fans as part of a joint promo [...]

With national distribution finally complete on its main line of Freschetta oven-rising pizzas, Tony's Pizza Service is planning to extend the premium Freschetta brand with the introduction of new Sauce [...]

The article presents news briefs on the food industry in the U.S. as of August 2006. Domino's broke a national TV campaign to support its new chocolate dessert offering, called Brownie Squares. Lender's expanded its core frozen bagels business by reintroducing fresh-made bagels. SeaPak Shrimp, a division of Rich-Seapak, will begin offering Certified Wild American Shrimp in its value-added product lines nationwide beginning in December 2006.

Searching for an after-hours glass of rose at Cannes? No problem. The quest for a late-night snack, however, can be frustrating, particularly after midnight. So, in a public-service effort any [...]

GLENVIEW, ILL.--Kraft Foods hopes to further address consumers pizza topping requirements by creating a new subline for its Tombstone Pizza brand called Tombstone Half & Half, which will include four [...]

CHICAGO--Kraft Foods has assigned Foote, Cone & Belding here responsibility for a new line of California Pizza Kitchen frozen pizzas that the company will begin test marketing in the fourth [...]

NORTHFIELD, ILL.--Kraft Foods assigned Foote, Cone & Belding, Chicago, responsibility for a new line of California Pizza Kitchen frozen pizzas to begin test marketing in the fourth quarter. Kraft in [...]

Reports on Little Caesar's Pizza's launching of an advertising campaign to promote its Big! Big! line of pizza in the United States.

Presents information on frozen pizzas offered by Freschetta via an ongoing partnership with the Culinary Council. Council members and their restaurants; Description of the pizzas; Efforts being taken by Freschetta marketers to promote the pizzas; Details of the pizza varieties.

A review is offered of a television advertisement for Pizza Hut Australia that promoted a pizza with a Vegemite crust.

Reports the launching of Italian Originals and Meatsa Trio by Domino's Pizza in November 1999. Ingredients used in Meatsa Trio; Promotional campaign created by Campbell MithunEsty for Domino's; Expectations of the company from the pizza products.

Details the Big New Yorker brand program of Pizza Hut company in New York. Comments from Randy Gier of Pizza Hut; Development of the New York pizza; Cost of the product; Benefits of the program for the pizza restaurant.

Reports that Little Caesars is seeking a marketing executive to develop a more consistent brand strategy, and halt a two-year sales slide. Effect of the move to incumbent shop Cliff Freeman and Partners; Report on Caesars's systemwide sales; Status of the company's franchising business.

Focuses on Kraft's marketing strategy for its DiGiornio Rising Crust pizza product. Advertising agencies; Branding conviction; Product description; Category sales; Sampling strategy.

Focuses on advertising pizza on the World Wide Web (WWW). Reluctance to reveal interactive promotion ingredients by pizza companies; Creation of several games by Pizza Hut to attract SportsZone's fans; Information on costs and results of advertising.

An interview with Andrew Varga, chief marketing officer for pizza chain Papa John's, is presented. When asked about his advice to contestants of their Specialy Pizza Challenge, he says that he told them to use social media. Varga relates that customers will likely see ingredients of the challenge in future menus. He asserts that even if the pricing environment is tougher, they will continue to focus on their quality advantage.

The article reports that pizza chain Domino's announced that photographs of its pizza in advertisements will be devoid of fancy food artistry. Domino's chief marketing officer (CMO) Russell Winer says that they are reacting to consumers' complaints saying that the pizza looked different from their images in advertisements. The company launched its Pizza turnaround campaign in December 2009.

The article examines a marketing agreement between the National Basketball Association (NBA) and a group of independent pizza restaurants to provide pizzas decorated in the logos of NBA teams.

In the article the author reflects on the advertising campaign of pizza delivery company Domino's Pizza. She apologizes for criticizing the campaign in an article she wrote in January 2010. Domino's reported a 14 percent revenue increase for the 2010 first quarter. Crispin Porter and Bogusky, advertising and design agency, created the company's advertising campaign.

The article presents an interview with Brian Niccol, the chief marketing officer of Pizza Hut. When asked how he thinks Pizza Hut can increase growth during a recession in the U.S., Niccol suggests that the solution is for the company to come up with home meal replacement solutions such as pasta, pizza or chicken wings. He comments on the company's decision to market all natural pizza. Niccol believes that the company's line of pasta are a great meal solution for consumers.

The article presents a case study of a successful program which the pizza chain Papa Johns implemented in November of 2008 in an effort to attract more customers and increase pizza sales. The program consisted of a relationship with the social networking website Facebook and allowed people who became Papa John's fans on Facebook to receive an online code which resulted in a free pizza.

The article reports on a pizza delivery service which was established by Piece, a pizzeria and brew pub which is located in Chicago, Illinois. The services involves the use of Rick Nielsen, the song writer and guitarist for the rock group Cheap Trick. Consumers who want pizza from Piece can bid on Nielsen's delivery services and all money raised by the bidding will go to PAWS, an animal protection agency.

The article profiles Pizza Fusion, an organic pizzeria chain which began in 2006 in Deerfield, Florida, which is owned by Vaughan Lazar and Michael Gordon, and which operates in an environmentally friendly manner. A discussion of the company's food offerings, sales goals, target market and competition is presented.

The article discusses how pizza delivery chain Domino's has added a 2008 menu item called "BFD," which stands for "Big Fantastic Deal." The "BFD" comes with all the pizza toppings a customer can put on a pizza and its $10.99. The article points out that the acronym "BFD" is also know as something else beside "Big Fantastic Deal," and in this acronym "Fantastic" stands for a swear word that also begins with the letter "F."

The article comments on several television advertisements. The article discusses television advertisements from underwear brand Jockey International, pizza delivery chain Domino's, and Pringles potatoes chips from Procter & Gamble. It is suggest that the Domino's television advertisement is particularly good, and it depicts humorous ways that people spend their time while waiting for their pizza to be delivered.

The article discusses how pizza maker Domino's Pizza is planning to launch a new marketing strategy that will allow consumers to not only select their favorite toppings, but also what type of sauce goes on the pizza and how the crust should be flavored. According to the article the new marketing strategy is part of Domino's effort to increase declining sales.

The article discusses how fast food sandwich maker Subway is planning to add pizzas to their menus. The article reports that in June 2007, the largest restaurant franchise in the United States will add a deep-dish style personal pizza to the menu at 13,000 U.S. stores. The article asserts that the addition will place even more pressure on Pizza Hut and Domino's Pizza, whose sales have slowed in 2006.

The article describes Pizza Hut's advertising campaign that will try to boost slumping sales. The ads mention rivals Papa John's and Domino's by name in its new television commercials. BBDO of New York has created the ads and Steve Coomes of PizzaMarketplace.Com says he's not surprised that Pizza Hut is doing something drastic to spur sales.

The author reports that Domino's Pizza and Papa John's both launched a free pizza promotion on the same day that played off clever names. As a tie-in for the release of the "Superman Returns" DVD, if someone lived on Lois Lane, Papa John's awarded them a free pizza. To promote its Brooklyn-style pizza, people with the name Brooklyn will receive free pizza from Domino's.

Several cartoons including one on Domino's Pizza Inc.'s pizza and another on Gillette Co.'s octozone 9000, an 8 blade razor are presented.

The article focuses on the advertising campaign titled Velvet Rope launched by Papa Gino's for its Rustic Pizza product in the U.S. in 2006. Gearon Hoffman is the advertising agency for this campaign that aims to target the regional market in the country. In this advertisement, a kid proves he knows all the ingredients and gains entrance to the promised pizza land.

This article offers information on the television advertisement for the Ultimate Grill Pizza from Domino's. It shows a guy with unkempt hair and ragged clothes and is drawing primitive paintings on his garage. Then a voiceover explains the primal urges of the man.

This article focuses on the print advertising campaign planned by Schwan Food's Red Baron for its thin-crust frozen pizzas in 2006. Red Baron's Gold Edition Thin Crust Pizza, launched in April 2005 and has since hit about $37 million in sales as of November 2005. The first block of print advertisements, via Cannonball from Saint Louis, will tout the quality of Red Baron's Gold Edition's pepperoni, sausage, meat, cheeses and vegetables.

This article discusses the competition between Pizza Hut and Papa John's in offering pan pizza. Each chain launched an advertising campaign for pan pizza in the U.S., as of September 2005. To fully understand the competitors' motivations, Pizza Hut co-founder and former president Frank Carney is now one of Papa John's biggest franchisees. The chain also chose Wichita, Kansas, the city where Pizza Hut was founded, to test its pan pizza over the last three years. Papa John's operates 2,888 restaurants in 20 countries while Pizza Hut has 12,000 locations in 86 countries.

The article presents information on various polls related to field marketing. In a poll by Decision Analyst in conjunction with Hypothesis, 35 percent of kids age 13-17 said they think tattoos are cool. Ninety percent or more gave the coolness seal of approval to eating pizza, going to the movies, cell phones, laptop computers, digital cameras and instant messaging. Ninety percent or more gave the coolness seal of approval to eating pizza, going to the movies, cell phones, laptop computers, digital cameras and instant messaging. Ninety percent or more gave the coolness seal of approval to eating pizza, going to the movies, cell phones, laptop computers, digital cameras and instant messaging.

Reports on an advertising campaign planned to launch by Cici's, a Southern pizza chain, as of May 30, 2005. Cost of the advertising campaign; Total sales posted by CiCi's in 2004; Agency which developed CiCi's television and radio advertisements.

Reports on the move of Domino's Pizza to launch its American Classic Cheeseburger Pizza in April 2005. Description of the pizza variety; Efforts of the company to raise its quarterly sales with the addition of the new product; Details of the TV advertising for the pizza.

Presents information on a television advertising campaign in the U.S. created by New York-based BBDO for the Full House XL Pizza product of Pizza Hut in Dallas, Texas. Use of the Audrey II character from the television program "The Little Shop of Horrors" in the campaign; Participation of sports celebrities Stewart Scott and Deion Sanders in the advertising campaign; Background on the pizza.

Focuses on the market test conducted by Domino's for its Four Quarters pizza. Product description; Description of the television advertisement created by J. Walter Thompson, New York; Retail price of the product; Comparison of the product with Pizza Hut's 4forAll pizza.

Reports on the advertising campaign to be launched by Freschetta for its line of brick-oven pizzas in the U.S. in spring 2003. Description of the pizzas; Goal of the company in its effort; Information on the line of pizzas provided by Kraft for California Pizza Kitchen.

Reports on the print advertisements to be launched by Campbell Mithun for Tony's Pizza in January 2003. Target market; Value of the campaign; Publications that will feature the advertisements.

Provides information on several television advertising campaigns in the U.S. as of September 2002. Description of the National Football League Sunday Ticket programming advertisement by Deustche L.A.; Comments on the advertising for Old Chicago deep-dish pizza restaurant by Clarity Coverdale Fury; Features of the campaign for Sears, Hoffman Estates tools created by Ogilvy & Mather.

Reports on the launching of an instant-win promotion for the pizza brands of Schwan's company in the U.S. in September 2002. Prizes for the promotion; Aim of the promotion; Mechanics of the promotion.

Presents the results of a survey conducted by 'Bon Appetit' magazine on the favorite foods of the people in the U.S. Ice cream; Chocolates; Pizza; Steak; French fries.

Reports that the frozen pizza line of Tony's Pizza Service will be expanded to add several varieties that will be supported by a media tour and advertising campaign in the United States in 2002. Chefs that will appear in the advertisements; Details on the media tour.

Reports on the eastward expansion of Kraft Pizza's California Pizza Kitchen frozen pizzas in the United States in June 2001. Amount spent by Kraft for its advertising campaigns in 2000; Retail price of the pizza; Competitors of the product.

Focuses on the relaunching of the Roma Herb Seasoned Crust pizza of Domino's Pizza. Features of the television advertisements supporting the Roma Herb relaunch; Partner of Domino's Pizza in the sweepstakes related to the relaunch of Roma Herb; Spending of Domino's on advertising in year 2000.