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'The Hut' Gives Pizza A Healthier Spin.

Authors :
Wong, Elaine
Source :
Brandweek. 3/9/2009, Vol. 50 Issue 10, p8-008. 2/3p.
Publication Year :
2009

Abstract

The article presents an interview with Brian Niccol, the chief marketing officer of Pizza Hut. When asked how he thinks Pizza Hut can increase growth during a recession in the U.S., Niccol suggests that the solution is for the company to come up with home meal replacement solutions such as pasta, pizza or chicken wings. He comments on the company's decision to market all natural pizza. Niccol believes that the company's line of pasta are a great meal solution for consumers.

Subjects

Subjects :
*PIZZA
*FOOD marketing

Details

Language :
English
ISSN :
10644318
Volume :
50
Issue :
10
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
36975393