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Start Over Author "Hines, Michael" Publisher adweek, llc
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1. Is an infomercial appropriate for your Fortune 500 company?

Author

Hines, Michael J.

Subjects
Infomercials, Advertising, marketing and public relations, Business, Retail industry
Abstract

During the past ten years, a new form of communication has emerged from corporate America. It is of course, the infomercial. From their inception, these 30-minute programs were utilized primarily [...]

Published
1995

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