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Is an infomercial appropriate for your Fortune 500 company?
- Source :
- Brandweek. June 26, 1995, Vol. 36 Issue 26, , S33, p2 p.
- Publication Year :
- 1995
-
Abstract
- During the past ten years, a new form of communication has emerged from corporate America. It is of course, the infomercial. From their inception, these 30-minute programs were utilized primarily [...]
- Subjects :
- Infomercials
Advertising, marketing and public relations
Business
Retail industry
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 36
- Issue :
- 26
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.17163810